Join us at AmafestUK – Amazon Sellers Conference, the leading event for Amazon sellers and vendors aiming to excel in the ever-changing world of eCommerce! On October 16, 2026, we’re uniting industry pioneers, strategists, and innovators to deliver actionable insights for thriving on Amazon and beyond. Whether you’re a seasoned vendor, a growing seller, or just starting out, AmafestUK is your platform to learn, network, and propel your business forward.
Tickets: https://amafestuk.com
Introducing Our Speaker: Neil Curtis
Neil Curtis is the founder and CEO of Rising Sun Commerce, a specialist Amazon Japan agency that helps non-Japanese brands launch, operate and grow in Japan.
With more than ten years of hands-on Amazon experience, Neil first built and expanded his own private-label brand across the UK, Europe and Japan before founding Rising Sun Commerce in 2016. Today, he works directly with overseas brands on Amazon Japan strategy, localisation, advertising, operations, and the challenge of building trust with Japanese shoppers. His approach is deliberately practical: Japan is a significant opportunity, but success requires far more than simply translating an existing listing and turning on advertising.
His Talk: Amazon Japan – The Opportunity, the Reality and Why Brands Fail
Amazon Japan is one of the world’s largest Amazon marketplaces, but entering it is not simply a matter of translating a successful UK or US listing.
In this session, Neil will examine why established brands often arrive in Japan with unrealistic expectations and struggle — even when they have good products, advertising experience, and strong sales elsewhere. He will cover the practical barriers around compliance, importing, localisation, pricing, inventory, advertising, and Japanese shopper trust.
Neil will also explain why success in another country does not automatically give a brand any meaningful awareness or authority in Japan. Using real examples of launches that worked, stalled, or failed, the session will help sellers judge whether Japan genuinely suits their business and what level of commitment is required.
Attendees will leave with a commercially realistic framework for assessing, launching, and growing on Amazon Japan.
Why Attend AmafestUK 2026?
AmafestUK features a strong lineup of experts including Martin Heubel (Vendor Central & Margins), Kamaljit Singh (Listing Optimisation), Or Shamosh (Suspension Prevention), Alina Vlaic (Page 1 Strategies), Ladipo Fagbola (Amazon Ads), Ben Donovan (Marketplace Data), Taz Ahmad (Google Ads Diversification), Ella Wicks (Content & Conversion), Jess Howes (Growth Ecosystems), Nadia Hussain & Lorna Leaver (Purpose-Driven Brand Building), Oli Hills (TikTok Shop), and now Neil Curtis on Amazon Japan.
This full-day event in Birmingham delivers practical insights, supplier showcases, and excellent networking opportunities.
Get your tickets now at: https://amafestuk.com
See you on October 16, 2026!
