As the UK reviews how copyright applies to AI-generated content, one big question remains...who actually owns what AI creates?
For businesses using AI to design, code, write or build - that’s not a theoretical question. It’s about ownership, value and legal protection.
If your product or content is created using AI tools, do you own it? Can you sell it? Could someone else claim rights over it?
Right now, the answer isn’t always simple.
While the UK government explores how copyright law should evolve, there’s a growing recognition that ownership clarity matters more than ever. Investors, clients, and partners want to see who legally holds the rights to your outputs, and that’s where strong contracts and IP protection come in.
If you’re using AI as part of your workflow, here’s what’s worth knowing right now:
Your contracts and IP protection matter more than ever.
AI might be rewriting the creative playbook, but the fundamentals of good business protection haven’t changed: know what’s yours, make it official, and stay compliant.
Because innovation only counts when it’s truly yours.
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