How to optimise PPC when everyone has the same tools
The PPC playbook used to reward marketers with the best setup. Tighter feeds, smarter bidding, better keyword structure.
Then Smart Bidding flattened bidding. Performance Max swallowed the keyword layer. The tools that used to separate good accounts from average ones are now standard issue across the board.
So where does the edge actually come from when everyone's running the same setup?
Join Nick Giles, CTI's Head of Performance Marketing, for a 40-minute session on what actually moves the needle when the platforms are doing more of the work than ever.
We'll cover:
- How AI is changing paid media
- Making the most of Google's automation
- Creative as the new targeting
- Product Maxer and feed optimisation
Why join us live
Live is where you get to put your own PPC challenges to Nick directly in the Q&A and hear what other marketers are dealing with right now. We'll also be sharing a few live-only resources during the session that won't go out afterwards. If you or your team are running paid media at any scale, they're worth showing up for.
Can't make it live?
Sign up anyway and we'll send you the full recording on demand. For any questions, get in touch at hello@ctidigital.com
