Overview
In the UK we watch over 280 million hours of video each month, with that figure still growing. Video offers businesses huge opportunities to develop both a richer customer experience and develop new marketing opportunities.
This video production course will show you how to get your online video ideas produced quickly and cost-effectively without sacrificing impact.
Programme
Some of the reasons why organisations use video on the web include:
- Marketing product or services
- Brand or product launches
- Media, blogger and social media relations
- Video news releases
- Crisis and reputation management
- Content for websites
- Talking heads or interviews
- Thought leadership
- Client testimonials
- Meet the team
- Recruitment
- Training
With such wide-ranging applications, if you are not using video in your promotional mix it's time you did. This course will help you ensure that your videos are impactful for your audiences and visible through search and social media.
You will learn the skills needed to present and produce your own web videos and ensure that they are distributed effectively and ‘findable’ for your audiences.
Who should attend?
This course is ideal for marketing professionals, PR professionals, bloggers and journalists who want to reach and engage with customers using video. The session is suitable for all business sizes and across all sectors.
How will I benefit?
Upon completion of this course, you will be able to:
- Make your own online video content on a budget
- Distribute your videos through social media and searches for maximum reach and return on investment
- Select suitable equipment and technology for shooting, editing and optimising your videos
Manchester Digital members get a 10% discount on the list price, to take advantage of this offer email training@econsultancy.com.
For more information about the course and to book a place click here.
