Amazon is more often than not, becoming a consumer’s first port of call when completing a product search. We have seen an increasing number of brands and manufacturers, who have created a brand store on Amazon, seeing their own brand website “losing importance”. Amazon dominates e-commerce.
Consumers trust Amazon for delivery, and Amazon are ranked #1 for customer satisfaction. It is an obvious choice for retailers, brands and wholesalers to leverage Amazon’s dominance and distribute their products via Amazon.
As a result of this, Amazon is becoming a crowded marketplace, making it more difficult for new sellers to be found. This is where Amazon SEO and Amazon Advertising play a huge role.
Amazon SEO involves creating a keyword rich copy to gain visibility, and PPC involves paid advertisement. Both of them go hand in hand, and this course helps you to understand how SEO and paid ads can help your products rank well in search.
Amazon Advertising is available for both Seller Central and Vendor Central users. They are a way for sellers to ‘buy’ a position at the top of Amazon’s search, and several other placements across the Amazon site.
As a seller, advertising it is a fantastic opportunity to increase visibility and sell more products. More importantly, Amazon’s sponsored ads program is simple to set up and handle, and the cost of sales can be as low as 5%.
In this training course, we will show you how to increase your organic product ranking and how to get the best out of Amazon Advertising.
** If you are looking for Amazon Advertising and SEO Service, you can find out more here >>
Who is this workshop suited to?
Seller Central Users, Vendor Central Users, Digital Marketers
Some key areas of the workshops are:
Amazon Search Engine Optimisation
Keyword Research and Best Practices
Getting started with advertising campaigns
Optimising Campaigns Performance
Amazon Advertising for Brands – Sponsored Brands
Amazon Advertising for Brands – Product Display Ads
Amazon Bid Management Tools
Competitor PPC Analysis
Creating your own Amazon Advertising Plan
Building your brand content on Amazon
For more details please contact Prabhat Shah on twitter @OnlineSellerUK, via email to firstname.lastname@example.org or you can call +44 (0) 161 3272 923
Are you looking for onsite training for yourself or your team? Check out our Full Digital Marketing & eCommerce Training Guide