The Amazon marketplace has brought great opportunity and growth to many businesses, this is your opportunity to join the hundreds of businesses already seeing success. This course shows you how to grow your business with Amazon.
This masterclass is a practical training course aiming to help you improve your Amazon sales and expand globally. We tailor our training course to suit your product and category, with small groups and personal training sessions to help you to achieve your goals.
At the end of the course, you will leave with an action plan to help you grow your business on Amazon.
** If you prefer to book online training, we can help with that too. Get in touch to discuss.
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Who is this workshop suited to?
Digital Marketers, Directors, Managers
Things we cover in the workshop:
Product Listing Optimisation
● Amazon product listing optimisation best practices
● Product differentiation – bundles and multibuy
● Amazon SEO best practices
● Product review best practices
Fulfilment by Amazon (FBA)
● FBA costs and the process in the UK
● Fulfilment by Amazon (FBA) vs Fulfilment by Merchant (FBM)
● Seller Fulfilled Prime – pros and cons
Winning over the competition
● How to win the buy box
● Amazon repricing – tools and strategies
Merchandising
● Product promotions, vouchers and lightning deals
● The product offers vs product promotions
Advertising
● Advanced Keyword Research
● Sponsored Ads Setup Live Demo
● Sponsored Brands Setup Live Demo
● Sponsored Display Setup Live Demo
● Amazon Attribution
● Automated vs Manual Ads
● Understanding Amazon Advertising Metrics
● Amazon keyword research tools
● Optimising your Campaigns
● Four ways to improve your Advertising Cost of Sales (ACoS)
● Creating your own Amazon advertising plan
Cross-Border Growth
● Amazon Global Selling – listing your products – EU and the USA
● Amazon EFN, Pan Europe
● Amazon US – FBA setup
● Multiple shipping settings – UK and international
● Localising your Amazon Listings on the global marketplace
● Minimising currency risk when you sell internationally
Building your brand with Amazon
● Amazon A+ best practice
● Amazon Store design best practices
Reporting / Analytics
● Amazon account health check
● Getting the best out of Amazon business reports
Amazon tools
● Amazon tools for advanced sellers
New Amazon Opportunities
● Amazon Business to Business (B2B)
Creating your own Amazon growth plan
Prerequisites for this course
This masterclass is aimed at experienced Amazon sellers, and typically, delegates have experience trading on Amazon in some capacity. Please bring your laptop; this will allow us to make the session practical and tailored to your account.
Just a few of the fantastic organisations who’ve attended our previous training.
TESTIMONIALS
| Tim Lawrenson, Evolution Tools
A great course, Prabhat is a fountain of knowledge and it was great to get key strategic advice that helped drive tangible business results. Would highly recommend it.
| Giles Polito, Equip UK
Prabhat adapted his Amazon content to our needs and gave us some excellent insight. He listens but also really knows his stuff. Would consider sending other members of the team on the course!
| Laura, Ledhut
Prabhat is incredibly knowledgeable about Amazon, outlining key areas such as sponsored listings, search terms, Pan-European strategies and best practices.
The class size too was great: only 5 on my particular day which gave us the chance to ask questions and look at all our live feeds. Going forward, the information provided will no doubt enable us to grow our marketplaces in the UK and beyond. I will certainly be returning for future events.
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