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Content Designer - GDS - SEO

Government Digital & Data -

Full-time (Permanent)
£46,725 - £50,220 (London) / £42,893 - £45,653 (National) including allowances
Published on
24 September 2025
Deadline
5 October 2025

Location

Bristol, London, Manchester

About the job

Job summary

The Government Digital Service (GDS) is the digital centre of government. We are responsible for setting, leading and delivering the vision for a modern digital government. Our priorities are to drive a modern digital government, by:

  1. joining up public sector services
  2. harnessing the power of AI for the public good
  3. strengthening and extending our digital and data public infrastructure
  4. elevating leadership and investing in talent
  5. funding for outcomes and procuring for growth and innovation
  6. committing to transparency and driving accountability

We are home to the Incubator for Artificial Intelligence (I.AI), the world-leading GOV.UK and at the forefront of coordinating the UK’s geospatial strategy and activity. We lead the Government Digital and Data function and champion the work of digital teams across government.

We’re part of the Department for Science, Innovation and Technology (DSIT) and employ more than 1,000 people all over the UK, with hubs in Manchester, London and Bristol.

The Government Digital Service is where talent translates into impact. From your first day, you’ll be working with some of the world’s most highly-skilled digital professionals, all contributing their knowledge to make change on a national scale.

Join us for rewarding work that makes a difference across the UK. You'll solve some of the nation’s highest-priority digital challenges, helping millions of people access services they need.

The Office of Chief Technology Officer (OCTO) in GDS leads the whole of the UK public sector to do technology well by providing know-how and tools to technologists and foster digital communities. A strong priority of the overall digital and technology vision is to keep our digital services resilient to cyber security and technology risks and their consequences.

Job description

You will be a Content Designer in the Security, Tech Risk and Resilience team in GDS, where you will create and iterate technical security content. You will support the development of Secure by Design and other relevant content to help us improve the sharing of security knowledge and expertise across government. The content will help the government continually improve its cyber security capability and help teams meet common standards. You will work closely with experienced cyber security practitioners interviewing people and carrying out research to develop guidance and blog posts. You will be working across multiple cross - government teams, while writing on a range of different subjects, from the highly technical to the more general. 

As a content designer you will:

  • create, improve and manage user-centered content using analytics, user feedback, user research and other sources of information
  • contribute to and help develop domains-related guidance to publish on GOV.UK and security.gov.uk
  • work on a variety of security content for our cross-government services
  • identify the needs of users, write user stories, design content plans, create and publish content
  • identity and collaborate effectively with stakeholders, making sure appropriate policy and legal checks happen within other departments of government
  • develop and apply content and format strategies with support from a senior content designer
  • contribute to the cross-government and GDS content community
  • understand and demonstrate awareness of agile methodology, and can apply an Agile mindset to your work

Person specification

We’re interested in people with strong interpersonal skills who enjoy working in a delivery focused, agile environment. It is essential that you have:

  • experience creating, improving and publishing user-centred content for UK Public facing digital projects
  • experience in using content management systems and content production processes to publish content
  • the experience and ability to manage and prioritise different pieces of work and adapt to changing circumstances across several services
  • experience making content accessible for varied users, while applying an awareness of cyber security risks and government best practice 
  • an understanding of cyber security risk and government cyber security best practices
  • experience designing services in line with the GOV.UK Service Manual, translating user stories into content that meets user needs, proposing suitable design approaches, and using qualitative and quantitative data to turn user insights into outcomes


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