Each week we interview one of our members to find out a bit more about them and their work in the Greater Manchester digital sphere. This week we're speaking with the Macclesfield-based digital marketing agency, Point Blank Digital.
What does your organisation do?
Point Blank Digital is a forward-thinking digital agency, and we help companies grow their online sales and improve their brand offering. Our core services are social media, paid search, search engine optimisation & website design.
What do you think is currently the biggest issue facing the digital and tech industry?
Online behaviour is changing and one of the most significant challenges the digital industry faces is to keep up with those changes - specifically the increasing usage of voice search which has been accelerated with home hubs like “Amazon Alexa” and “Google Home” allowing potential customers to find businesses and even purchase products without necessarily the need for a home computer, tablet or even mobile device. Voice search is still in its early stages, but it’s well and truly arrived & we need to be ready for this evolution in online buying behaviour, ensuring the technology and tools are readily available to analyse these trends and advise clients accordingly.
What is your organisation’s most significant achievement?
Point Blank Digital started with no cash investment, and we have grown primarily based on referrals and good work we have done for our clients, something we are very proud of. Google has previously requested us to take part in a speaking event at their London HQ in front of several top digital agencies regarding our PPC achievements. It was a great achievement that the search giants themselves recognised us and the work we put into our clients' campaigns.
What do you think the future looks like for Manchester’s digital and tech sector?
The future is bright and exciting! Marketing trends are ever changing so technology is always evolving to keep up and so is digital marketing. The industry is continuously growing with larger budgets being dedicated to online marketing everyday meaning more creative and exciting projects are always round the corner. We are so proud to be part of it.
Tell us something we might not know about your company?
Point Blank Digital is a business which was founded by a group of friends which has only gone from strength to strength proving that sometimes it pays dividends to go into business with those that you trust. Many members of the Point Blank family love gaming - Call of Duty is a hot topic around this office, so is FIFA and Pro Evo although no one seems to agree on which one is the best. One of our hardest workers in the office is our morale officer “Poppy” who works for nothing but attention and the occasional dog treat, she is very well loved and looked after by all the staff.
If you would like to speak to Point Blank Digital, you can contact them here.
If you'd like to see your business feature In The Spotlight, contact [email protected] to make arrangements.