ICYMI, we’ve pulled together some of our most practical eCommerce marketing and SEO insights in one place. From Local SEO tweaks to international Adobe Commerce strategies, Shopify app growth, and influencer marketing, these posts are packed with tips, tools, and strategies you can put to work today to drive traffic, sales, and growth.
What is Local SEO?
Want to get your business noticed by people nearby? This blog explains Local SEO in plain English, covering Google Business optimisation, local keywords, reviews, and citations. We show how small tweaks can make a big difference when customers are searching locally.
International & Multi‑Region SEO for Adobe Commerce
Expanding your store internationally? This guide breaks down how to set up Adobe Commerce for multiple regions, from hreflang tags to localised content and site structure. The takeaway: a global site that feels local in every market.
Shopify App Marketing: How to Promote and Grow Your Shopify App
Launching a Shopify app is just step one. This blog covers how to get it noticed, attract users, and grow installs with smart marketing strategies tailored to the Shopify ecosystem.
Marketing and Development Glossary
Confused by SEO acronyms, dev terms, and marketing jargon? This glossary gives you quick, clear definitions so everyone on your team can speak the same language. Perfect for bridging the marketing-development gap.
Drop in Google Impressions September 2025
Noticed a dip in Google impressions? This blog explains what actually happened in September 2025, what it means for your reporting, and why it’s not necessarily a ranking problem.
SEO Extensions and Tools for Adobe Commerce
Want better SEO without reinventing the wheel? This post highlights the top extensions and tools for Adobe Commerce that help automate SEO, improve visibility, and keep your store scalable.
Technical SEO For Adobe Commerce
Technical SEO can make or break your store. This blog dives into URL structure, sitemaps, canonical tags, JS rendering, and site speed to make sure search engines and users get the best experience.
On‑Page SEO For Adobe Commerce
Your product pages might look great, but are they optimised for search? This post shows how to nail metadata, content, keyword mapping, and user signals so every page pulls its weight.
How to Set Up Affiliate Marketing for Your Shopify Store
Want other people selling your products for you? This blog walks you through setting up a Shopify affiliate programme, picking partners, tracking sales, and keeping your network motivated.
Shopify email marketing: how to build campaigns that convert
Email can be your best sales channel if you do it right. We cover segmentation, automation, writing campaigns that convert, and measuring results to make your Shopify emails actually profitable.
How to Use Influencer Marketing to Grow Your Shopify Store
Want to tap into other people’s audiences? This blog shows how to pick the right influencers, set up deals, track performance, and turn partnerships into real revenue for your Shopify store.
That’s your roundup of Aware Digital’s top guides, glossaries, and practical how-tos. Whether you’re looking to improve search visibility, scale internationally, boost email campaigns, or get smarter with tracking and affiliates, there’s something here to level up your online store.
