Recent research highlights a critical lack of protection for businesses using AI:
- 82% of GenAI users have fed third-party content into prompts, often not realising they might be infringing copyright*
- 80% of communications pros are quietly using Gen AI tools—only 20% have told their bosses*
- 71% of writers have no idea if their company even has AI guidelines*
- 95% of managers worry about the legality of tools like ChatGPT*
- 45% are concerned about intellectual property issues*
- Worries about complying with regulations (38%) and difficulty managing risks (32%) are two of the biggest barriers to developing and deploying GenAI*
To bridge the gap, BrandXYZ, in partnership with Glaisyers ETL, has launched ComplyAI, a simple, tailored AI policy solution combining AI industry knowledge with legal expertise.
Speaking about the launch, Jo Taylor, Founder & Director of BrandXYZ, said: "In the race to explore all of the benefits AI has to offer, some businesses are diving into it without sufficient structure or oversight, exposing themselves to significant risk. ComplyAI uniquely blends BrandXYZ's deep understanding of current and future AI business use cases with the robust legal expertise of Glaisyers ETL. Unlike standard template policies or solutions that only address legal compliance, ComplyAI provides a tailored framework, enabling businesses, especially those without extensive resource, to confidently and securely explore AI’s full potential.
"While ComplyAI supports a broad range of sectors, I feel the creative industries have a unique opportunity and obligation to lead the way in AI policy adoption, particularly with the way gen has transformed content design, production and editing. ComplyAI equips these businesses with a clear strategy to leverage AI ethically, creatively, and responsibly, setting an example for other sectors to follow."
ComplyAI uses a simple three step process to simplify AI governance:
- A face-to-face session to answer the ComplyAI questionnaire – A quick, expert-designed assessment of AI use.
- Industry analysis – Identifying potential future use, compliance gaps and legal exposure.
- A custom AI policy – A clear, professional AI framework built around your business needs.
Steve Kuncewicz, Partner at Glaisyers ETL, stresses the legal risks of operating without an AI policy: “Companies using AI without clear policies could be walking into legal disputes. From GDPR violations to IP conflicts, regulatory fines, and AI ethics concerns, businesses need to take compliance seriously. AI governance is no longer optional - it’s essential. ComplyAI makes it easy for companies to stay ahead of evolving regulations and mitigate risk before it becomes a problem.”
“AI Policy isn’t just a one and done though. AI is changing daily so regular reviews are important, organisations should be reviewing them on an annual basis."
To further support non-profits/charities with AI adoption, BrandXYZ and Glaisyers ETL offer a 20% discount on the cost of the policy.
*Sources: MAGENTA Associates in partnership with the University of Sussex 2024 / Deloitte State of Generative AI in the Enterprise Survey, Q1 2023 / State of Generative AI in the Enterprise Survey, (July/Sept. 2024) / Copyright Licensing Agency (CLA) 2025
For more information, visit BrandXYZ.co.uk/ComplyAI or contact Jo Taylor at jo@brandxyz.co.uk / 0161 531 8727.
