The COVID-19 pandemic has been a huge disruptor for the legal sector in the UK, as it has for many other types of business.
Whilst legal services have continued being needed and delivered throughout 2020 and into 2021, the ways in which law firms have been communicating with existing clients and finding potential new ones has changed significantly. With many traditional marketing methods simply not possible or effective now, online has unsurprisingly been the main focus.
With this in mind, Hitsearch have taken an in-depth look at how the UK’s top 50 law firms (in terms of turnover) have embraced technology and digital activity with their legal marketing strategies. The study looks at 11 essential digital elements and measures each law firm in these areas – giving an overall score for each legal business that equates to their digital effectiveness at the start of 2021.
You can find out more and download the full report here.