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Informed Solutions pedigree and sustained record of success in digital transformation for some of the world’s most recognised organisations starts by ensuring that our digital designs are informed by the needs and behaviours of users, and with consideration of stakeholder goals. 

We ensure this by engaging with users and stakeholders at the beginning of the project lifecycle; before we ideate, prototype and develop solutions. These critical first steps include identifying and understanding the goals, behaviours and needs of users and stakeholders in the context of supporting data.

This information subsequently provides a foundation for our design, build and delivery cycles. Continual engagement with users and stakeholders throughout the project lifecycle will ensure that the digital experiences continue to improve in line with user needs and goals. 

Step 1: Research- hearing the user

The key to designing an effective digital solution is to truly understand the problem or challenge it will need to solve. This starts with the people with a problem or a need – the users. This process is called user research. However, it's often misconstrued as a requirements gathering process, collecting users reports on what they do, what they want and what solutions or features they'd like to see in future designs. Why? Because people struggle to describe typical behaviours, conceptualise how something could be improved or how they would think or feel in a hypothetical situation when faced by a challenge or need. 

Instead, user research is asking people to demonstrate how they perform a particular task. Through observing a user’s behaviour in context, we're able to ask context-specific questions to better help us define a user’s pain points, workarounds, needs and goals. Collecting this insight is the first step to ensuring that our design solutions work for those who are going to use them.

Step 2: Refine- understanding user behaviour

To thoroughly understand users, and design solutions that meet their needs, we refine our user research and analyse the rationale behind the observed behaviours of the user. This deeper dive allows us to answer questions like: what motivates user behaviour? What are a user’s thought processes when using digital services for their needs? Are users subject to any preconceived biases or emotional states when going through the process? 

Sometimes these questions are difficult to answer, and often require drawing upon psychological principles and cognitive science. However, they allow us to incorporate evidenced, behavioural principles into our design solutions, ensuring that they more closely associate with the user and address their needs and goals intuitively and effectively. 

Step 3: Define- aligning with stakeholder objectives

Ensuring that business and organisational needs of the client align with the user experience is crucial to developing successful design solutions. We achieve this by implementing a series of requirements gathering processes, which start with investigating a client’s current business policies, structures and operations. We identify any weaknesses in the ‘as-is journey’ using a series of elicitation tools and techniques. Weaknesses can include things like bottlenecks, pain points, workarounds, manual processes and non-value adding processes. 

Capturing this type of data allows us to accurately articulate the complex business problems that require solving and most importantly work collaboratively with stakeholders to align user and organisational needs. This alignment and putting people first is what helps ensure that a digital design succeeds the first time around. 

As the winner of a Queen’s Award for Innovation, we work with some of the world’s largest and most respected organisations, delivering digital services that are used by millions of people every day. The critical first steps outlined in this piece provide a reliable foundation for our digital transformation projects. They allow us to progress onto designing, building, testing and delivering optimal solutions that users are satisfied with and continue to use with ease. 

Explore jobs at Informed Solutions

Product Business Development Manager (Public and Private Sectors)

About UsInformed Solutions delivers digital data and technology solutions that help make the world a smarter, safer, greener, and healthier place.Founded in 1992, we are a successful, growing International digital transformation consultancy. We deliver multi-Queen’s Award for innovation winning platforms and services that support large-scale digital transformation. Our digital, data and technology solutions are used by globally recognised public and private sector brands operating in a variety of sectors including Civil Defence, Healthcare, Sustainable Environment and Land Asset Management, and Digital Democracy.Our purpose is to create economic and social value by helping to build a more inclusive, fair, and safe society through ethical use of technology and data and investing in digital skills.The multi-Queen’s Award-winning data and AI-powered platforms and services we develop support large-scale transformation of services that make a difference.  They are used by millions of people every day in a connected, converged world.The OpportunityMake a difference and advance your career by helping deliver some of the UK’s most important #tech4good projects.You’ll join a talented team of dynamic and driven professional problem solvers; creative thinkers and solutions builders who thrive on helping clients meet the most exciting digital transformation challenges.At a certified Great Place to Work® you’ll experience a dynamic and nurturing environment that rewards initiative and flexibility and enjoy a career path tailored to your own aspirations.CultureWe are proud to nurture a workplace culture that is diverse, inclusive, rewarding, and egalitarian.We strive to live up to our values of Innovation, Excellence, and Integrity by thinking about things differently, always doing our best, and acting in good faith at all times.We’re a team of passionate problem solvers. We take pride in helping our clients accelerate and de-risk digital business change so that we can collaborate and co-design world class digital services that solve complex business and safety critical problems, particularly where place, location or geography are important. Our workplace culture reflects how we go about our work, the type of work that we choose to do, and our commitment and contribution to the sustainable social, environmental, and economic development aims of the communities that we are part of.  We focus both on technical skills and equally importantly, on the cultural fit of prospective new colleagues. Our success relies on fostering an environment where creativity and collaboration produces great outcomes for our people, our clients, and our partners.Why We Work at InformedLearn more about life at Informed Solutions by going to Informed.com/Careers

Informed Solutions
Lead Developers

About UsInformed Solutions delivers digital data and technology solutions that help make the world a smarter, safer, greener, and healthier place.Founded in 1992, we are a successful, growing International digital transformation consultancy. We deliver multi-Queen’s Award for innovation winning platforms and services that support large-scale digital transformation. Our digital, data and technology solutions are used by globally recognised public and private sector brands operating in a variety of sectors including Civil Defence, Healthcare, Sustainable Environment and Land Asset Management, and Digital Democracy.Our purpose is to create economic and social value by helping to build a more inclusive, fair, and safe society through ethical use of technology and data and investing in digital skills.The multi-Queen’s Award-winning data and AI-powered platforms and services we develop support large-scale transformation of services that make a difference.  They are used by millions of people every day in a connected, converged world.The OpportunityMake a difference and advance your career by helping deliver some of the UK’s most important #tech4good projects.You’ll join a talented team of dynamic and driven professional problem solvers; creative thinkers and solutions builders who thrive on helping clients meet the most exciting digital transformation challenges.At a certified Great Place to Work® you’ll experience a dynamic and nurturing environment that rewards initiative and flexibility and enjoy a career path tailored to your own aspirations.CultureWe are proud to nurture a workplace culture that is diverse, inclusive, rewarding, and egalitarian.We strive to live up to our values of Innovation, Excellence, and Integrity by thinking about things differently, always doing our best, and acting in good faith at all times.We’re a team of passionate problem solvers. We take pride in helping our clients accelerate and de-risk digital business change so that we can collaborate and co-design world class digital services that solve complex business and safety critical problems, particularly where place, location or geography are important. Our workplace culture reflects how we go about our work, the type of work that we choose to do, and our commitment and contribution to the sustainable social, environmental, and economic development aims of the communities that we are part of.  We focus both on technical skills and equally importantly, on the cultural fit of prospective new colleagues. Our success relies on fostering an environment where creativity and collaboration produces great outcomes for our people, our clients, and our partners.Why We Work at InformedLearn more about life at Informed Solutions by going to Informed.com/Careers

Informed Solutions
Live Service Manager

About UsInformed Solutions delivers digital data and technology solutions that help make the world a smarter, safer, greener, and healthier place.Founded in 1992, we are a successful, growing International digital transformation consultancy. We deliver multi-Queen’s Award for innovation winning platforms and services that support large-scale digital transformation. Our digital, data and technology solutions are used by globally recognised public and private sector brands operating in a variety of sectors including Civil Defence, Healthcare, Sustainable Environment and Land Asset Management, and Digital Democracy.Our purpose is to create economic and social value by helping to build a more inclusive, fair, and safe society through ethical use of technology and data and investing in digital skills.The multi-Queen’s Award-winning data and AI-powered platforms and services we develop support large-scale transformation of services that make a difference.  They are used by millions of people every day in a connected, converged world.The OpportunityMake a difference and advance your career by helping deliver some of the UK’s most important #tech4good projects.You’ll join a talented team of dynamic and driven professional problem solvers; creative thinkers and solutions builders who thrive on helping clients meet the most exciting digital transformation challenges.At a certified Great Place to Work® you’ll experience a dynamic and nurturing environment that rewards initiative and flexibility and enjoy a career path tailored to your own aspirations.CultureWe are proud to nurture a workplace culture that is diverse, inclusive, rewarding, and egalitarian.We strive to live up to our values of Innovation, Excellence, and Integrity by thinking about things differently, always doing our best, and acting in good faith at all times.We’re a team of passionate problem solvers. We take pride in helping our clients accelerate and de-risk digital business change so that we can collaborate and co-design world class digital services that solve complex business and safety critical problems, particularly where place, location or geography are important. Our workplace culture reflects how we go about our work, the type of work that we choose to do, and our commitment and contribution to the sustainable social, environmental, and economic development aims of the communities that we are part of.  We focus both on technical skills and equally importantly, on the cultural fit of prospective new colleagues. Our success relies on fostering an environment where creativity and collaboration produces great outcomes for our people, our clients, and our partners.Why We Work at InformedLearn more about life at Informed Solutions by going to Informed.com/Careers

Informed Solutions
Account Manager - Healthcare Sector

About UsInformed Solutions delivers digital data and technology solutions that help make the world a smarter, safer, greener, and healthier place.Founded in 1992, we are a successful, growing International digital transformation consultancy. We deliver multi-Queen’s Award for innovation winning platforms and services that support large-scale digital transformation. Our digital, data and technology solutions are used by globally recognised public and private sector brands operating in a variety of sectors including Civil Defence, Healthcare, Sustainable Environment and Land Asset Management, and Digital Democracy.Our purpose is to create economic and social value by helping to build a more inclusive, fair, and safe society through ethical use of technology and data and investing in digital skills.The multi-Queen’s Award-winning data and AI-powered platforms and services we develop support large-scale transformation of services that make a difference.  They are used by millions of people every day in a connected, converged world.The OpportunityMake a difference and advance your career by helping deliver some of the UK’s most important #tech4good projects.You’ll join a talented team of dynamic and driven professional problem solvers; creative thinkers and solutions builders who thrive on helping clients meet the most exciting digital transformation challenges.At a certified Great Place to Work® you’ll experience a dynamic and nurturing environment that rewards initiative and flexibility and enjoy a career path tailored to your own aspirations.CultureWe are proud to nurture a workplace culture that is diverse, inclusive, rewarding, and egalitarian.We strive to live up to our values of Innovation, Excellence, and Integrity by thinking about things differently, always doing our best, and acting in good faith at all times.We’re a team of passionate problem solvers. We take pride in helping our clients accelerate and de-risk digital business change so that we can collaborate and co-design world class digital services that solve complex business and safety critical problems, particularly where place, location or geography are important. Our workplace culture reflects how we go about our work, the type of work that we choose to do, and our commitment and contribution to the sustainable social, environmental, and economic development aims of the communities that we are part of.  We focus both on technical skills and equally importantly, on the cultural fit of prospective new colleagues. Our success relies on fostering an environment where creativity and collaboration produces great outcomes for our people, our clients, and our partners.Why We Work at InformedLearn more about life at Informed Solutions by going to Informed.com/Careers

Informed Solutions

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