For
the first time ever, JBH and PRWeek have joined forces to conduct our
annual research report on the current and future state of the PR
industry.
The JBH PR Report reveals how 155 agency and in-house PR professionals are tackling client expectations, proving the value of PR and what the future holds for this booming industry.
Among the findings we uncovered:
- The top 3 tactics PRs are using to earn coverage in 2023
- How we’re measuring performance and ROI
- If brands are investing more or less marketing budget into PR
- The most sought-after coverage type of them all
- Top challenges PRs are facing when pitching stories
The objective of this report is to give PRs at every level and in every industry access to the insights and approaches of their peers.
One interesting insight is that despite brands tightening their belts when it comes to the level of investment into PR activity, demand for PR (particularly online PR for link building) remains healthy compared to the previous 12-months.
I hope this report and its findings will be a helpful guide for those who want to boost their PR service offering, in line with the ever-growing and ever-changing demands of the PR industry.
