Furniture fitting and architectural hardware specialist Häfele UK has appointed Unhooked Communications as its new retained PR agency.
After a competitive pitch, Manchester-based Unhooked Communications will now lead the day-to-day PR activity for Häfele UK to raise its profile and promote the breadth of its products and services to both B2B and consumer audiences.
The PR agency will also work with the internal marketing team to develop creative campaigns to help establish the business as a true industry leader and engage with its customers in new and exciting ways.
Established in Germany in 1923, Häfele is an internationally-trusted specialist in furniture fittings, lighting, ironmongery and hardware with a range of over 25,000 products.
Natalie Davenport, head of marketing at Häfele UK, said: “Not only did we want an agency who is as comfortable with digital communications and content as they are with traditional PR, but they had to understand our industry and target audiences too. Unhooked Communications demonstrated great knowledge, expertise and passion for our sector and their approach to PR. With a lot of important product launches, business announcements and wider marketing activity planned for 2019 and 2020, Unhooked Communications will act as an integral extension of our team.”
Claire Gamble, managing director of Unhooked Communications, said: “Both myself and the senior consultants at Unhooked Communications have decades of experience working with businesses in the construction, home and interiors sector. Whether we’re talking to architects, manufacturers, retailers or consumers, we’re confident our integrated approach to PR, content and digital will help Häfele UK meet its objectives in a creative and impactful way.”