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Clogau, the Welsh jewellery brand renowned for its ties to the British royal family, has appointed brand building marcomms agency, Smoking Gun.

Smoking Gun has been retained to deliver strategic media relations to support the brand’s expansion, including its bricks and mortar stores and e-commerce shop. 

The brief encompasses national profiling and local community initiatives to help broaden the brand’s appeal and reach new audiences. The brand joins Smoking Gun’s existing lifestyle portfolio, which also includes Interflora and Landmann BBQs. 

Matt Rycroft, Clogau’s Marketing Manager, said: “We were looking for a long-term strategic partner that could demonstrate an impressive track record for growing the digital presence of lifestyle brands - and Smoking Gun delivered just that. Already the agency is making its mark with outstanding media profiling leading us into Christmas, our busiest sales period.” 

Smoking Gun’s Managing Director, Rick Guttridge, added: “Clogau is a long established and trusted brand which fits perfectly into our retained agency partner roster. We’ll be building on its stellar reputation while meeting the key challenge of introducing new customers to the brand.”

Smoking Gun also works with organisations including Alton Towers, Eurocamp, the NHS and Old J rum.

For more information or to discuss a new business brief, please email

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