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Making moves: smoking gun lands pr and influencer brief for sportswear brand, dare 2b

British sportswear brand Dare 2b has appointed brand building marcomms agency, Smoking Gun, to manage its influencer marketing and wider public relations activity. 

The brand, known for its ski, mountain and activewear has collaborated on ranges with names including Laura Whitmore, Jermaine Jenas and Henry Holland. Smoking Gun will drive forward the digital strategy on a retained basis to deliver high profile influencer collaborations to build the brand, alongside media relations to support the brand’s growth. 

Dare 2b joins Smoking Gun’s existing lifestyle portfolio, which also includes Interflora, Clogau and Landmann BBQs. 

Sally Bailey, Dare 2b’s Marketing Manager, said: “Smoking Gun impressed us from the off with its strategic approach to building brand love and driving revenue at pace. The team’s expertise in influencer marketing is guiding us towards some exciting collaborations for the year ahead and already it has delivered the launch of our NEXT X Dare 2b skiwear collection with outstanding results.”

Smoking Gun’s Managing Director, Rick Guttridge, added: “Dare 2b has a stellar reputation as a quality performance sports brand and through our partnership, we’ll be cultivating this with big and bold campaigns, money-can’t-buy experiences for influencers and showstopping media moments.”

Smoking Gun also works with organisations including Alton Towers Resort, Eurocamp, the NHS and Old J rum.


For further information please contact 07887 942926.

Notes to editors

Independent agency Smoking Gun is headquartered in Manchester with national and international clients including Alton Towers Resort, Eurocamp, Interflora, Munchkin, Becky Adlington SwimStars and Old J rum.

Smoking Gun has won numerous global effectiveness awards plus recently added CIPR and MPA awards for Best Audience Engagement, Arts and Leisure campaigns, Best use of Digital and Best use of Social Media. It has also won further honours in the global AMEC Awards for effective communications.

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