PR, influencer and social media agency Smoking Gun has been appointed by pioneering addiction treatment and behavioural health provider Delamere to lead its PR and earned media brief.
The appointment will see Smoking Gun deliver a strategic media relations programme designed to raise awareness of Delamere’s distinctive approach to addiction treatment, and support the organisation’s wider visibility and growth ambitions.
Cheshire-based Delamere was created to challenge traditional expectations of addiction treatment. Its model brings together clinical care, therapeutic expertise, holistic treatment and long-term aftercare in an environment purpose-built for recovery.
Smoking Gun will lead the earned media strategy for the brand, using founder storytelling, expert commentary, thought leadership and newsmaking to communicate what makes Delamere different.
The appointment comes as Delamere marks a major milestone in its growth journey, with work beginning on its second site in Nottingham. The new purpose-built facility will bring Delamere’s progressive approach to addiction treatment to more people and families, and represents the organisation’s first expansion beyond its Cheshire home.
Martin Preston, founder and Delamere CEO, said: “Delamere exists because we believe recovery needed to change. We were looking for a PR partner that understood how to communicate the difference in our model with sensitivity, authority and strategic depth.
“Smoking Gun showed a clear understanding of our story, the complexity of the category and the importance of reaching families as well as people experiencing addiction. Their media expertise and storytelling approach made them the right partner for this next phase.”
Rick Guttridge, CEO of Smoking Gun, said: “Delamere is exactly the kind of organisation Smoking Gun exists to work with: purposeful, brave and genuinely different.
“Delamere is helping redefine what addiction treatment can look and feel like, combining clinical expertise, holistic care, lived experience and long-term support in a way that challenges outdated perceptions of recovery.
“Our role is to help more people understand the Delamere Difference and ensure its pioneering approach is recognised in the conversations that matter.”
To find out how Smoking Gun can get your brand seen, heard and remembered, get in touch at smokinggun.agency.
