Local SEO targets your audience by their location. People searching for terms like ‘auto insurance near me,’ are already ready to buy, meaning that there’s a high chance of conversion if you snag them. At Tao Digital, one of our areas of specialisation is in local SEO
Local SEO is a small sample of search results, meaning you’re only competing against the brokers in your area. Improving your online presence specifically in your local area means you’ll reach your audience more quickly and effectively. It’s also more affordable with a faster rate of return.
Ranking in local search is just as important as ranking in national results, as the majority of customers begin their insurance search locally, meaning the odds of you being found by somebody who may actually invest in your services. This leads to higher quality leads, better optimisation when it comes to serving customer needs, and faster results.
Google Business Profile
Your Google Business Profile needs to be perfectly optimised with accurate and up-to-date information including:
Business name
Address
Landline
Mobile
Business Hours
Images
This is your chance to showcase your details and your culture, so your audience knows what your brand is all about. Regularly checking that your information and location is accurate prevents penalisations from Google.
Claiming Local Listings
Claiming all local listings on platforms such as Yelp, Yell, Bing places for Business, and more, by ensuring that information is accurate across the board creates consistency across the board.
Target Local Queries
Next, you want to target local keywords and phrases, which include your city, county, region, or general area. Depending on the specific areas you cover, you can generally use any local identifiers to find market opportunities. ‘Near me’ isn’t necessarily the best option for local SEO.
Get Customer Reviews
Positive customer reviews are vital for local SEO, because searchers generally read these reviews, which makes you stand out from the local crowd. Make it easy for customers to leave a review with a one-click QR code.
Build Local Links
Building local links allows you to show search engines a connection between your business and websites with high authority in your local area. High quality backlinks to your business and your location drive higher rankings every time, so approach local newspapers and business associations to begin with.
Create Localised Content
Finally, you need to upload content which is specific to your local area. Whilst it must be relevant to the target market, consider the interests of the local audience and relate it to insurance. This might mean articles about medical networks and leading hospitals in the local area if you’re trying to sell private health insurance, as an example.
Find out more about Tao Digital Marketing and what we do.
