True Worth AI are helping organisations across Greater Manchester and the North of England achieve measurable ROI from practical, real-world AI solutions
The company’s approach focuses on amplifying people, not replacing them. They help organisations unlock automation, remove friction, and deliver value fast, without needing enterprise‑level budgets or teams.
By removing repetitive, time‑draining tasks that limit teams, they enable staff to spend more time on meaningful, value‑creating work.
John Welsh, Co-Founder and former CIO, said this: "Our approach is grounded in our guiding principle: Think Big, Start Small, Move Fast. We aim to help mid‑market organisations make confident moves toward automation without unnecessary risk or complexity".
In the last 6 months, the team at True Worth AI have already delivered AI projects for five customers in the Northwest and Yorkshire, utilising the power of their 'Conductor' AI platform.
Delivered projects include:
- A service management module that reduces triage and response times across service teams, improving mean time to resolution of tickets by over 50%
- A customer service solution that has reduced response times by 65% and increased accuracy within a regulated environment
- A complex contract analysis platform that links to right-time invoicing via Xero, reducing errors and missed revenue
- An AI-first transformation programme for a Manchester-based SaaS business that delivers real-world operational improvements in the short term, and sets them up for massive growth in the medium term
Businesses don’t need more noise...
“Businesses don’t need more noise, they need practical solutions that remove bottlenecks, improve service quality, and give teams time back”. said Sam Mikkelsen, Co-Founder.
He went on to say, "We don't spend time producing long reports and slow change, we focus on tangible operational improvements, we partner with people that want real results, not theory".
Strategy, People and Solutions
True Worth AI delivers through three core pillars: Strategy, People, and Solutions, enabling organisations to deliver meaningful outcomes quickly while building toward bigger, long‑term operational improvements.
They blend strategic guidance with hands‑on delivery, helping mid‑market businesses adopt powerful AI‑enabled solutions in a way that is safe, governed, and commercially impactful.
John Welsh went on to describe the challenges they faced this year. “Having delivered a number of solutions this year, we struggled to find one unified platform to design, develop and scale solutions in one place. Somewhere that was safe, secure and modular. That's why we developed Conductor to help organisations make meaningful operational gains quickly, safely, and with the right governance in place”.
Introducing 'Conductor', the platform for governed, reliable AI and automation
The company’s platform, Conductor, provides organisations with a governed, reliable way to introduce AI, simplifying high‑friction processes and improving day‑to‑day operations.
“Most companies have plenty of small-scale automation and AI tests that never scale. Conductor changes that and gives them a structured way to properly embed AI into operational processes that improve efficiencies and allow workers to concentrate on the higher-value tasks,” said Jamie Helm, Head of Engineering.
Conductor enables organisations to:
- Leverage any AI technology from any supplier, in a governed, controlled way
- Streamline and automate internal workflows
- Reduce operational load on busy teams
- Improve consistency and reliability across processes, at scale
- Integrate with existing tools and systems
- Maintain full governance, audit, and control
Unlike narrow-point tools, Conductor brings governance and automation into a single operational layer, enabling organisations to move from isolated experiments to dependable, repeatable outcomes.
Manchester first, with the North of England next
While the team already works with national brands, True Worth AI is intentionally rooted in Manchester. The business was created to give organisations in the North a partner that works face-to-face, understands regional challenges, and supports long-term operational improvement.
“Automation works best when it’s grounded
in a real operational context, and that comes from showing up, listening, and solving problems with people, face to face".
"We're committed to in-person, collaborative work: workshops, process mapping, discovery sessions, and ongoing partnership.”
“We’ve seen again and again that organisations get better results when we’re in the room together,” said John Welsh, Co-Founder
While the company is launching with a Manchester-first focus, interest is already coming from national brands looking for a partner capable of moving beyond pilots and into real operational delivery.
About True Worth AI
True Worth AI was spun out of True Worth Consulting Ltd, a tech consultancy business established in 2021.
True Worth AI is Manchester-based, specialising in operational automation, workflow improvement, and governed delivery.
The company builds practical systems that help teams work more efficiently and reliably.
True Worth’s platform, Conductor, provides a governed environment for automating day-to-day workflows while keeping organisations fully in control.
More information:
info@trueworthconsulting.com
https://trueworthconsulting.com/true-worth-ai
Photo - From left to right, Jamie Mikkelsen, Sam Mikkelsen, John Welsh, Jamie Helm
