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4 ways to boost your organisation’s digital performance

Investing in a new website platform is a significant step in a digital transformation roadmap, but launching a website that overlooks the core principles of SEO at the embryonic stages can be a costly error. 5.6 billion searches take place on Google daily, that’s 2 trillion per year - when 63% of all shopping experiences start online, it's a smart decision for organisations to implement SEO tactics.

There’s a long list of technical ways to optimise your website, these include:

  1. On-page content optimisation

  2. Meta data, tags and descriptions

  3. URL structure

  4. Loading speed

Discover more how Optimizely and SEO go hand-in-hand in delivering the optimum digital performance for global brands.

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