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Insurance companies don’t want to be on Google’s second page

The number one organic result in Google has a click-through rate of 27.6%, with the top three earning a total of 54.4% of the traffic. Making sure your organisation is on the first page of search engines is vital to attracting potential new customers and employees, as only 0.63% of Google users visit the second page. 

A mere 5.7% of the site’s pages will rank in the top 10 before the content turns a year old. Making sure your digital team's hard work is seen and achieves its aims of generating leads, increasing visibility and climbing Google’s rankings is much easier when partnering with an expert.

If your company is interested in learning more about SEO for insurance companies, read our article sharing the six advantages of prioritising optimisation and what it can bring to your marketing results.

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