For years, ranking first in Google was the holy grail of online visibility, the one predictable route to attention and engagement.
That comfort blanket is slipping fast.
In our latest research report, AI’s Impact on Search Traffic: Adapt or Vanish, we explore how Google’s new AI Overviews and the rise of conversational tools like ChatGPT are quietly dismantling the traditional search model.
The old “ten blue links” era is over. Users are increasingly getting answers directly from AI-generated summaries, and websites of all kinds are losing traffic before they even realise it.
It’s not just Google.
ChatGPT, Gemini, and other AI platforms are reshaping how people discover information and make decisions. OpenAI has even rolled out “Instant Checkout” in the US, enabling purchases directly inside ChatGPT.
The user journey is collapsing from multi-step research into a single conversation. No matter your industry, if your content or services aren’t visible in that exchange, they may never enter the customer’s awareness at all.
The takeaway?
Generative Engine Optimisation (GEO) isn’t just a retailer concern, it’s a strategic challenge for anyone whose work relies on digital visibility. Strong data, structured content, and trusted authority signals are becoming the new currency across AI-driven ecosystems.
Read our full report, regardless of industry, to gain insight into the context, the threats AI-driven discovery poses, and the emerging opportunities you can seize.
👉 Read the full report: AI’s Impact on Search Traffic: Adapt or Vanish
