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Email continues to be invaluable as a customer communications tool despite ongoing challenges centred around deliverability and in-box standout. An email marketing expert will demonstrate how results and deliverability can by significantly improved by addressing common challenges head-on.
What will I learn?
All aspects of email marketing planning, from setting realistic objectives and strategies through to improving deliverability. This in-depth course will cover the following topics:
Email marketing planning
- Setting realistic objectives
- Reviewing options for email communications preferences and profiles
- Defining an appropriate touch strategy
- Getting the most from your list through segmentation and targeting
- Strategies to improve deliverability
- Briefing on the latest privacy laws, guidelines and codes
Improving email campaign results
- Defining multi-message campaigns
- Multichannel marketing - integrating email with offline marketing
- Using behavioural / response-based targeting
Improving enewsletter results
- Assessing current enewsletter effectiveness beyond open and click rates
- Matching content and offers to audiences to achieve results
- Integrating enewsletter and campaign activity
- Improving your enewsletter templates to increase response
N.B Manchester Digital members get a 10% discount on the list price.
For more information about the course outline and the presenter or to book a place click here.
Free
27 October 2010
0:00 - 0:00
See Description