If you are looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers. Year on year, competition on Adwords increases in terms of how competitive it is and without an effective strategy you risk spending money with little or no return.
In our jargon-free workshop, we will tell you how to create a successful search campaign and explore best practice techniques to help you get a competitive advantage.
This workshop is tailored to suit your business, so you will go away with a Google Adwords implementation plan for your business.
If you are looking for a Google Ads setup and management service please visit our service page.
** Multiple dates are available for booking.
Who is this workshop suited to?
Digital Marketers, Directors, Managers
This workshop covers:
Keyword Research
Effective tools available for keyword research
Taking advantage of long-tail keywords
Google keyword planner – getting volume & cost estimates
Sem Rush – getting volume and cost estimates
Sem Rush – getting keyword ideas from your competitors
Setting appropriate objectives and goals for your Ad campaigns
Importing your keyword lists from excel
Conversion Tracking
Setting up conversion tracking
E-commerce conversion tracking
Adwords Structure
Using website navigational structure
Adgroup structure basics and organisation
Google Adwords and Analytics
Ads and Google analytics integration
Google Ads Copy
The anatomy of Google text ads
Compliance in Google text ads
Best practices for successful text ads
Live demo: creating text ads
Quality Score
Understanding ad quality score and lowering your costs
Landing page quality and quality score
Understanding ad rank and how it is calculated
Campaign Optimisation with Targets
Device targeting
How to best target people by location
Ad scheduling to gain more visibility
Creating ad variations and testing
Dynamic Search Ads
What are dynamic search ads?
Setting up dynamic search ads
Bids Strategies
Bidding strategies: target ROAS
Bidding strategies: target CPA
Efficient Ads Management Process
Google ads CPC calculator
Process driven Google Ads plan
Google ads checklist for the marketers
Key Ad Reports
Location reports
Using the search term report to find negative keywords
Getting right with Extensions
Understanding site link extensions
Call extensions
Message extensions
Location extensions
Increasing Clicks & Sales: How to use the Fogg Behaviour Model
Understanding Keyword Match Types
Broad, broad match modifier
Phrase match, exact match
Getting the cost down with a negative match
Remarketing
How to create and add your remarketing tag
Creating your first remarketing audience
An introduction to Google Shopping Ads
For more details please contact Prabhat Shah on twitter @OnlineSellerUK, via email to ps@onlineselleruk.com or you can call +44 (0) 161 3272 923
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Are you looking for onsite training for yourself or your team? Check out our Full Digital Marketing & eCommerce Training Guide and simply get in touch and we will schedule a date for you.