Google Adwords Pay Per Click ( PPC) Training - Online

This event has now ended.
23 March 2021 9:00 - 13:00

If you are looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers. Year on year, competition on Adwords increases in terms of how competitive it is and without an effective strategy you risk spending money with little or no return.

In our jargon-free workshop, we will tell you how to create a successful search campaign and explore best practice techniques to help you get a competitive advantage.

This workshop is tailored to suit your business, so you will go away with a Google Adwords implementation plan for your business.


We have been delivering training courses throughout the UK for the past 5 years and the same courses are now available online. You can choose between a scheduled course or book a bespoke session for you or your team.

Each session is customised and well suited for individual or small groups. All sessions are practical and save you the cost and time of travelling.

  • 4-hours live online workshop
  • Delivered in a small group of 4
  • Interactive sessions and you can ask questions
  • Training content will be shared with you after your session
  • 1-to-1 optional consultation after the course to answer any specific questions


  • Online conferencing set-up. We will send you the link to join the course.
  • Speakers and a microphone
  • OPTIONAL – A webcam

If you prefer to book online training other than the date scheduled, we can help with that too. Get in touch to discuss. 


Who is this workshop suited to?

Digital Marketers, Directors, Managers

This workshop covers:

Keyword Research

Effective tools available for keyword research

Taking advantage of long-tail keywords

Google keyword planner – getting volume & cost estimates

Sem Rush – getting volume and cost estimates

Sem Rush – getting keyword ideas from your competitors

Setting appropriate objectives and goals for your Ad campaigns

Importing your keyword lists from excel

Conversion Tracking

Setting up conversion tracking

E-commerce conversion tracking

Adwords Structure

Using website navigational structure

Adgroup structure basics and organisation

Google Adwords and Analytics

Ads and Google analytics integration

Google Ads Copy

The anatomy of Google text ads

Compliance in Google text ads

Best practices for successful text ads

Live demo: creating text ads

Quality Score

Understanding ad quality score and lowering your costs

Landing page quality and quality score

Understanding ad rank and how it is calculated

Campaign Optimisation with Targets

Device targeting

How to best target people by location

Ad scheduling to gain more visibility

Creating ad variations and testing

Dynamic Search Ads

What are dynamic search ads?

Setting up dynamic search ads

Bids Strategies

Bidding strategies: target ROAS

Bidding strategies: target CPA

Efficient Ads Management Process

Google ads CPC calculator

Process driven Google Ads plan

Google ads checklist for the marketers

Key Ad Reports

Location reports

Using the search term report to find negative keywords

Getting right with Extensions

Understanding site link extensions

Call extensions

Message extensions

Location extensions

Increasing Clicks & Sales: How to use the Fogg Behaviour Model

Understanding Keyword Match Types

Broad, broad match modifier

Phrase match, exact match

Getting the cost down with a negative match


How to create and add your remarketing tag

Creating your first remarketing audience

An introduction to Google Shopping Ads

For more details please contact Prabhat Shah on twitter @OnlineSellerUK, via email to or you can call +44 (0) 161 3272 923


Are you looking for onsite training for yourself or your team? Check out our Full Digital Marketing & eCommerce Training Guide and simply get in touch and we will schedule a date for you. 

23 March 2021 9:00 - 13:00

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