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Google Analytics Training Course - Manchester

29 July 2022 13:00 - 17:00

Google Analytics is a key tool to help you analyse visitor traffic and helps you to understand your customers’ behaviour. Most importantly, it will help you track your customers’ journey through the purchase cycle. That makes it easier for you to retain your current customers and win new ones.

After attending the Online Seller UK Google Analytics course, you will be able to define goals, match customer journeys to site usage, and extract actionable insights from the data produced by your website. In addition, you will learn what the measurement and metrics mean and possible actions you can take to enhance your marketing objectives.

After our Google Analytics training, you can expect your customer acquisition costs to go down, and you will also be able to spend more wisely on your best-performing channels.

** If you prefer to book online training, we can help with that too. Get in touch to discuss.

Who is this workshop suited to?

Digital Marketers, Directors, Managers

What will you learn?

Quick Introduction

  • Which metrics are significant to measure for your website?
  • Google Ads integration with Google Analytics
  • Account Structure
  • Using filters to include and exclude traffic
  • Introduction to Google Analytics 4

Customers Acquisition

  • Analysing traffic sources: Direct, referring sites, and search engines
  • Channel Grouping and how to set them up
  • Custom URL tagging for email, social media
  • E-commerce tracking and conversion reports
  • Funnel Visitations to improve conversion

Customer Behaviour

  • Search console report – getting insight on search queries
  • High traffic pages and how to monetise them
  • Find out what keeps users engaged with behaviour flow on site
  • Customer search phrases onsite
  • Mobile visits vs desktop visits
  • Segment your data, understand the business trend and respond
  • Using the secondary dimension and pivot view in reports
  • Creating a remarketing list

In-depth Audience analysis

  • Geography / Language – your most valuable region
  • Demographics – your most valuable customer age/gender
  • Frequency & recency of users – how many visits are needed to convert?

Conversions Analysis

  • Different types of goals for different types of businesses
  • E-commerce goals

Custom Alerts & Real-Time Reports

  • Real-Time reports
  • Custom alerts to stay on top of trends
  • Create annotations to keep track of your discoveries

Reports / Dashboards

  • The key reports to use
  • Social traffic in reporting
  • Event reporting
  • Data exporting to your stakeholders
  • Creating custom reports and dashboards suitable for you

Conversion Attribution

  • Multiple sources in a conversion path
  • Different options for attribution models

Connecting Google Analytics with your Digital Marketing Plan

  • Using Google analytics support your marketing objectives
  • KPIs to track with Google Analytics
  • Creating a measurement plan

Introduction to Google Tag Manager


Just a few of the fantastic organisations who’ve attended our previous training.


| Frances Bibby, Social Comms

Prabhat is a very genuine and patient person with a wealth of digital and eCommerce marketing experience and knowledge. I’ve been to one of his conferences and one of his workshops and each time left having learnt something valuable. His events are educational but also fun and welcoming, a good community to get involved with.

| Ted Harris, Cheetham Music School

Helped me build on the knowledge I already had. Prabhat was interesting and affable. A very fluid session that allowed me to focus on what was important to me.

| Ashley Toth, Burntwood

I recently took part in a Google Analytics training course given by Prabhat which thoroughly covered all the basics of the platform. Prabhat had clearly done his research into the company I work for (along with the other student’s business) and was able to relate the different tools and functions of Google Analytics to our key goals and how we might best take advantage of GA. I would recommend this course to anyone looking to gain a better understanding of Google Analytics and how it can benefit your business.

29 July 2022 13:00 - 17:00
Manchester Conference Centre
Sackville Street
M1 3BB

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