Free webinar for Manchester Digital members
Search is changing faster than ever.
Customers are no longer relying solely on Google. AI-powered search experiences such as ChatGPT, Gemini and Perplexity are changing how people discover products, services and suppliers, while Google's own search experience continues to evolve.
So what does this mean for your business? Should you still be investing in SEO? Are Google Ads delivering the same value? And how can you ensure your business is visible in an AI-first world?
Join us for this practical member webinar with Jack Turner, Founder of etta, as we explore what marketing leaders, founders and business owners need to know to stay visible and competitive.
We'll cover:
- Will agentic search replace traditional search?
- How are customers finding suppliers today?
- What content performs well in AI search experiences?
- What is the Universal Commerce Protocol?
- How should businesses think about SEO in 2026?
- Are Google Ads still delivering value?
- What should marketing leaders be doing differently now?
Who should attend?
This session is ideal for:
- Marketing leaders
- Digital marketing managers
- Founders and business owners
- E-commerce teams
- Growth and commercial leaders
- Anyone responsible for generating leads, enquiries or online visibility
Whether you're reviewing your marketing strategy, investing in SEO, or simply trying to understand how AI is changing customer behaviour, you'll leave with practical insights and clear actions to help your business stay visible.
Speaker
Jack Turner
Founder, etta
Jack Turner is the founder of etta, a digital consultant and Fractional Head of Digital specialising in ecommerce strategy and growth. With more than nine years' experience helping fashion and streetwear brands grow, Jack brings senior-level commercial thinking without the agency overhead, helping businesses navigate digital change and drive measurable growth.
This webinar is exclusively available to Manchester Digital members and is free to attend.
