This workshop is fully funded and particularly designed for small and medium enterprises (SMEs)  in the North West of England.

The eligibility criteria for an SME is:

• Less than 250 employees
• Independent business (less than 25% ownership by a large business)
• Have not received more than  200,000 Euros of public funding in the last three years

Social media is a powerful and cost-effective means of building relationships that lead to new business. Commencing with a marketing refresher, this programme will provide tips for getting the most out of Social Media, look at the business reasons for using social media, and assist businesses to develop a social media and web based marketing strategy.  The programme will conclude with the development of an individual 'go-to-market' strategy to help your business innovate & grow.

These lively, interactive sessions will answer two core questions:

• How can social media make my business more competitive?
• How can I develop an integrated online and offline marketing strategy?

Benefits

• Refresh your marketing skills
• Better customer focus through social media
• Hear how other businesses like yours have used social media to become successful
• Find and attract new customers
• Reduce your marketing costs and eliminate wasted marketing expenditure
• Better understanding of customer behaviour through social media
• Sell more to existing customers
• Timesaving social media techniques that will drive innovation and support business development.

For further information on IFG, SME eligibility or to register for the programme, contact: Jen Melling, Lancaster University Management School

Email: ifg@lancaster.ac.uk or phone 01524 510769