Overview
E-commerce is about selling. Online Merchandising is the art and practice of selling online.
This one-day intense course will cover the gamut of online selling - from product selection and presentation, through search, sorting, filtering and promotions, to an introduction of advanced rule-based merchandising. We will also consider product-specific presentation needs and the test-measure-optimise approach to selling.
The day considers selling 'in the round': from the promises made to customers through to post-purchase selling. We also place online selling in the context of offline selling (store, catalogue and telephone) as well as within a performance framework, suggesting some KPIs to assess progress.
As e-commerce matures and customers are trained by your competitors to expect more this course supports marketing and commercial professionals in satisfying their customers while also increasing profits. The multichannel, commercial approach will allow participants to communicate the benefits of a whole-business approach to selling online, as well as measuring and sharing the success.
Who should attend?
- Senior Marketers responsible for the sales performance of the e-commerce channel;
- Online Merchandisers interested in planning for increased sales effectiveness
- Offline merchandisers looking to understand the capabilities and demands of modern online selling and systems
- Heads of e-commerce or Senior Managers looking to lead team improvements in selling
- Anyone interested in improving their approach to selling effectiveness online.
How will I benefit?
- You will be able to specify, plan and implement rules-based online selling; testing, measuring and improving performance.
- You will understand and be able to apply a KPI/performance-led approach to selling
- You will be able to place online selling in the context of multichannel selling, communicating your channel's needs and benefits to colleagues in your business.
Manchester Digital members get a 10% discount on the list price, to take advantage of this offer email training@econsultancy.com
For more information about the course and to book a place click here.
