Overview
The basic principles of SEO best practice are well-established and well-known to many. But to succeed in the competitive arena of Google's natural listings, you have to gain an edge by using advanced, ethical SEO techniques which are not subject to the search engine's spam filters.
This practical workshop will provide you with a structured process to improve your results from SEO by reviewing your existing optimisation approaches, analytics and tools against best practice and competitor approaches. It will highlight the advanced techniques used by the companies at the top of the listings for the most competitive search terms.
The small-group workshop format is designed to enable sharing of techniques with expert review of specific sites and challenges by your course tutor, Dave Chaffey. Sites reviewed will include sites optimised by leading agencies in different sectors including retail, travel, financial services, publishing and business-to-business. As an option, attendees own SEO approaches can also be reviewed by Dave and feedback given in the second half of the day.
Who should attend?
The course is designed for specialist search engine marketers with responsibilities for SEO, either at an agency or client-side. You will need to have the experience of having worked "hands-on" on several SEO projects to gain the most from the course. The course will also be useful for digital marketing managers or agency account managers who need to be familiar with advanced approaches to review and discuss the current SEO strategies adopted by their staff or clients.
You will already be familiar with the principles of SEO which are covered on our Search Marketing - Organic/Natural (SEO) course http://econsultancy.com/training/courses/seo. Fundamental concepts of SEO, basic terminology, the basics of keyword research and resolving crawling problems will not be covered in this Advanced course.
How will I benefit?
After attending this course, you will be able to:
- Audit your current approach against cutting-edge approaches using a structured process.
- Identify and prioritise the quick wins and longer-term benefits.
- Spot opportunities for improvements through freely available tools such as Google Webmaster tools and Google Analytics, open-source plug-ins and paid services.
- Benchmark competitors to "reverse-engineer" the techniques they are using and determine what you need to do to beat them.
- "Red flag" techniques to avoid which can result in a ranking penalty
Manchester Digital members get a 10% discount on the list price, to take advantage of this offer email training@econsultancy.com
For more information about the course and to book a place click here.
