Content Designer - GDS - SEO

Location

Bristol, Manchester

About the job

Job summary

The Government Digital Service (GDS) is the digital centre of government. We are responsible for setting, leading and delivering the vision for a modern digital government.

Our priorities are to drive a modern digital government, by:

1. joining up public sector services
2. harnessing the power of AI for the public good
3. strengthening and extending our digital and data public infrastructure
4. elevating leadership and investing in talent
5. funding for outcomes and procuring for growth and innovation
6. committing to transparency and driving accountability

We are home to the Incubator for Artificial Intelligence (I.AI), the world-leading GOV.UK and at the forefront of coordinating the UK’s geospatial strategy and activity. We lead the Government Digital and Data function and champion the work of digital teams across government.

We’re part of the Department for Science, Innovation and Technology (DSIT) and employ more than 1,000 people all over the UK, with hubs in Manchester, London and Bristol.

The Government Digital Service is where talent translates into impact. From your first day, you’ll be working with some of the world’s most highly-skilled digital professionals, all contributing their knowledge to make change on a national scale.

Join us for rewarding work that makes a difference across the UK. You'll solve some of the nation’s highest-priority digital challenges, helping millions of people access services they need

Job description

Workforce and Capability:

The Workforce and Capability Division is where our mission is to ensure government possesses the necessary talent to drive digital transformation and overcome the challenges ahead. We're dedicated to enhancing the government's capacity to attract, recruit, nurture, and retain top tier digital and data professionals. 

As part of the multidisciplinary agile Capability Framework team, you will update and improve content in the Government Digital and Data Profession Capability Framework. The framework describes the digital, data and technology roles in government, and the skills you need to do them. Its content is the basis for recruitment, workforce planning and skills development across the profession.

We work with communities of practice and expert working groups across the profession to continuously review and improve framework content so it is as up to date and usable as possible. You will work closely with the team’s senior content designer to achieve this ambition.

As a content designer, you will:

• create, improve and manage user-centred content that helps people understand the different digital, data and technology roles in government
• identify and collaborate effectively with stakeholders to create or update content for roles and skills, making sure appropriate factual checks take place within other government departments
• identify the needs of users, write user stories, design content plans, create and publish content using a content management system (CMS)
• develop and apply framework content principles, with support from the senior content designer, to assure the quality of content
• contribute to the cross-government and GDS content community
• support with iterative improvements to the framework website’s design and its content strategy to better meet the needs of users
• support with the creation and improvement of user-centred and high quality content across the Capability portfolio

Person specification

We are looking for candidates with experience of:

• user-centred content design - creating, improving and publishing user-centred content, and working with content management systems
• agile working - working in a fast-paced, evolving environment, and iterating and adapting approaches to enable rapid delivery
• content concepts and prototyping - choosing the best option to make content understandable to different audiences and demonstrate proposed approaches for content improvements
• strategic thinking - contributing to content strategies or policies and creating content patterns or standards
• stakeholder relationship management - working with stakeholders or clients to understand their issues while maintaining content quality
• prioritisation - experience of project management, including the ability to manage and prioritise different pieces of work and adapt to changing circumstances