At Manchester Digital, we like to interview our members to find out a bit more about what they do and their work in the Greater Manchester digital and technology sphere. This week we're speaking with Jacob Smailes, Founder and CEO at Baltic Digital Marketing based in Greater Manchester.
What does your organisation do?
At Baltic Digital Marketing Ltd, we understand that managing multiple agencies for various digital marketing needs can be time-consuming and overwhelming for business owners. That's why we offer an all-in-one package that provides ease of mind for our clients.
With our comprehensive range of services, including monthly content creation subscriptions, web design and development, PPC advertising, SEO, email marketing, and more, we provide businesses with a complete solution to their digital marketing needs. Our experienced team of professionals works together seamlessly to ensure that our clients receive high-quality, cohesive services that deliver results.
By choosing Baltic Digital Marketing Ltd, our clients don't need to juggle multiple agencies or worry about coordinating different services. We provide a streamlined approach that saves time and allows business owners to focus on running their business while we take care of their digital marketing needs.
What do you think is currently the biggest issue facing the digital and tech industry?
We believe that the most pressing issue in the digital and tech industry today is data privacy and security. As the volume of generated, stored, and shared data increases, businesses need to take appropriate measures to safeguard both their own and their customers' information.
The digital marketing industry must also tackle the challenge of providing cost-effective solutions and simplifying complex processes for clients. Incorporating AI technology and innovative approaches can significantly benefit clients by streamlining operations and delivering more efficient, affordable services.
What is your organisation’s biggest achievement?
Baltic Digital Marketing's biggest achievement is our consistent track record of delivering high-quality, impactful content for our clients. Recently, we were voted the top digital marketing agency in Liverpool at the Clutch Awards, which is a testament to our commitment to excellence. We have successfully helped numerous businesses improve their online presence, grow their customer base, and drive revenue through our tailored content strategies.
Our innovative approach, which combines AI technology with the expertise of digital marketing professionals, allows us to offer our clients the best of both worlds: efficient and affordable content creation without compromising quality.
What would you consider to be your organisation’s biggest challenge?
Our biggest challenge is adapting to the rapidly evolving digital landscape and staying ahead of emerging trends and technologies. We continually invest in our team's professional development and stay informed of industry changes to ensure that we provide the most relevant and effective services for our clients. By leveraging AI technology, we are able to streamline our processes, which in turn helps us deliver consistent and high-quality content while maintaining competitive pricing.
What do you think the future looks like for Manchester’s digital and tech sector?
The future of Manchester's digital and tech sector appears to be extremely promising. As the city gains recognition as an innovation hub with robust support for both start-ups and established businesses, we anticipate sustained growth and success for the region's digital and tech companies. At Baltic Digital Marketing, our goal is to play an active role in this growth by constantly pushing the limits of content creation and offering cost-effective solutions for local clients, empowering them to achieve seamless growth.
Tell us something we might not know about your company?
Something you might not know about Baltic Digital Marketing is that from concept to website, the majority of our company has been enabled through AI technology. We are also deeply committed to sustainability and social responsibility, and we actively participate in local environmental initiatives and support charitable organisations to help make a positive impact on our community.