Fluid Digital has promoted Nick Handley to the position of Head of Performance Marketing.
Nick was previously the agency's Digital Insight Manager, analysing clients’ sales, traffic and usability data to enable the team to advise on ecommerce strategy.
In his new role, Nick will head the performance marketing team which manages campaigns for clients across a range of paid digital advertising services. This includes Google Ads and Microsoft Advertising, and Amazon Marketing. He will be tasked with driving the performance marketing services and improving its offering to both new and existing clients. This will include improving internal processes and staying abreast of new technologies and services that can be offered to clients in this rapidly evolving market.
Nick brings 4 years’ experience to the role and will be working with clients including Wynsors World of Shoes, Moda Furnishings and Lakeland Leather. Since joining the agency, Nick has helped shape the team into a fast growing department, with a transformation of their fees towards a revenue-based model, hiring new team members to grow our headcount, and a PPC Agency of the Year win at the UK Digital Growth Awards.
Nick commented: “I’m really excited to have been selected for this position as it will give me the ability to shape performance marketing services at Fluid and help the agency, and more importantly its clients, grow revenues.
“Performance marketing is such a dynamic and fast-paced sector and I’m looking forward to building on the results Fluid has achieved and taking this part of its business to the next level. For the clients, I want to deliver excellent results that will enable them to prosper and grow and build strong and long-lasting relationships with Fluid.”
Adam Hindle, Managing Director, added: “Nick has really impressed us with the work he has done previously and was a natural choice to lead the team. He is bringing with him a wealth of ideas and we have some exciting plans for the future of our performance marketing offering.”