Below we have put together a few of our top tips, perfect for those who are complete newbies to the world of email marketing...
Make It Personal
Your customers should feel as though each email was created for them personally. As well as adding their name, you should also send emails which target their needs. For example, according to Rejoiner, “birthday emails generate 342% more revenue than promotional emails.” So go on - why not offer your customers an exclusive birthday discount?
Know Your Audience
Segmentation is a powerful way to receive detailed insights about your customers. This data can then be used to create a super successful email marketing strategy, ensuring that the most appropriate messages are sent to relevant profiles. Effective ways to categorise your email subscribers include gender, location, purchase history and Average Order Value.
Klaviyo, an advanced email marketing platform, has created the ultimate guide to help you generate highly personalised experiences for your subscribers.
Be Curious - Test Everything!
As the saying goes, you never know until you try!
By conducting email testing, you may learn how different aspects of your approach can impact engagement and sales. It is a clever method to learn which emails produce the best (or worst) outcomes among a particular audience. You can effectively improve your strategy over time by testing subject lines, copy and designs.
Pop Discounts Into the Subject Line
If your emails include a discount or exciting offer, always remember to add them into your subject lines. Keep the copy short, sweet and eye-catching; this will help your email stand out in crowded inboxes. We also recommend adding a touch of friendliness by including one relevant emoji. For example, if you’re putting a 20% discount code in the body of your email, you might want to consider a subject line such as “Checkout now with 20% off 💸” or “Your exclusive discount is waiting inside 👉”.
Don’t Forget About Send Times
Your email send times should always be A/B tested to find the optimal window for your audience. You can review open rates, conversions, and other analytics to determine which period had the greatest performance by testing different days and hours.