We get it. Selling to Gen Z is, well, different. It focuses less on “BUY THIS” and more on “We do this”.
What Do Gen Z Consumers Like to See?
According to a survey, Gen Z’ers have grown up in the era of “fake news”. This means that they are most interested in brands that are transparent and authentic. The survey also found that Gen Z consumers value meaningful relationships, with 46% of 19-to-21-year-olds claiming that they have “a strong connection or loyalty” to a brand.
As experts in the industry, we’ve rounded up some top-notch strategies on how to successfully sell to this strong-minded, tech-savvy generation. Keep scrolling to reveal our top tips!
Demonstrate Your Values
Having strong values is now one of the best ways to build brand affinity, attract customers, and stand out from the competition. Whether you follow sustainable practices, support charities, or sell vegan-friendly products, your audience should know ALL about it. To boost awareness, we recommend adding this information to your website, social media pages, paid adverts, and, of course, within your packaging.
Be Transparent & Authentic
Brand transparency is all about being honest & authentic when it comes to your products/services, pricing, values, and your business as a whole. It gives customers an insight into what your company is all about, ultimately building trust and loyalty.
In a digital trends article, Google mentioned brand transparency as a critical competitive differentiator. To back this claim, the article provided an example that in France, one in six people use Yuka, a barcode scanning app that provides the health benefits of food, beauty & wellness products.
Create a Relatable Brand Personality
If you want to impress a Gen Z audience, you’re going to have to humanise your brand. Today’s young consumers don’t just want to buy from a business that they trust but also one that they can relate to. This can be achieved by:
- Showing behind-the-scenes content
- Jumping on trends that align with your audience
- Talking about your personal/brand journey
- Maintaining a witty tone of voice
- Engaging with comments, customer posts and Tweets etc.
Build Meaningful Relationships
Now that you’ve impressed your audience. It’s time to start building meaningful relationships. You can nurture your customers by:
- Offering them exclusive discounts
- Resharing their posts
- Maintaining strong communication via email & social media
- Asking for their feedback
- Offering birthday treats
- Giving them early access to new products
Make Good Use of UGC
What better way to demonstrate authenticity than by using real photos of REAL customers? As a Gen Z-focused brand, it’s super important that you take advantage of the content shared on TikTok & Instagram. This won’t just help you to build trust, but it will also encourage customers to tag you in their photos/videos, increasing brand awareness and potential sales.
Keep Your Content Short & Snappy
It’s no secret that Gen Zs have a super short attention span.
Reading a 1000-word blog post? Absolutely not.
Watching a 10-minute tutorial? No way!
How about a 30-second TikTok? Now we’re talkin’!
Of course, this doesn’t mean that you should only post 30-second TikTok videos. But we definitely recommend creating content that’s captivating and easy to digest. Long paragraphs displayed in small, complicated fonts will certainly bore Gen Z users. Not to mention the fact that it will literally waste your time. Instead, start with a catchy hook, followed by short, readable sentences.
