Specialist Manchester Agencies Embryo and BGN Partner To Deliver Campaign For Leading UK Pet Food Manufacturer Burgess Pet Care

One of the nation’s biggest providers of pet food for cats, dogs and small animals, Burgess Pet Care were looking for a trusted and reputable digital marketing agency to deliver their first SEO and PPC campaigns, alongside results-driven content, social media and digital PR services. 

Looking to drive brand exposure and sales upwards for the end of 2020 and forward into 2021, Burgess chose Embryo and BGN for the job due to their reputation and achievements in the industry. They impressed the North Yorkshire-based pet food manufacturer with its proposal for a multi-channel approach to marketing and were chosen above a range of Leeds, London and Sheffield based digital marketing agencies. 

Family-run Burgess Pet Care were won over by Embryo’s experience and commitment to building long-standing relationships with its clients, alongside the recent recognition they have received in the industry, having been nominated for multiple awards at the Northern Digital Awards. 

Digital marketing manager at Burgess Pet Care, Joshua Duggan, said: 

‘We chose to work with Embryo because we were really impressed by their industry knowledge and helpful advice. They provide an excellence service in all of the digital marketing projects we are currently running including PPC, SEO and PR. We always feel like we can pick up the phone at any time and get a quick and helpful answer to any of our queries.’

BGN has helped to relaunch their sensitive dog food range, alongside providing brand strategy, brand identity, packaging designs and creatives for the campaigns that Embryo will then deliver upon. 

Antonio Giansante, Managing Director at BGN, said: 

‘I am always beating the drum for specialist agencies coming together, to collaborate and compete against larger ‘integrated’ agencies. I’m delighted that the team at Burgess have seen the value in working this way. It’s great working with a trusted agency like Embryo and we have full confidence that they can amplify the brand and campaign creative that we will be working on for Burgess in the coming months.’

Embryo has implemented a comprehensive range of digital marketing strategies, including Burgess’s first SEO campaign and first PPC campaign outside of Amazon’s platform. The specialist digital marketing agency has also been recruited to deliver social media and digital PR campaigns. 

In just a few months, Embryo has managed to produce paid social media marketing that has driven website purchases up by 91.27% and website conversion value up by 81.09% as part of a global campaign that includes advertising for the UAE and New Zealand. Embryo’s signature SEO and long form content marketing has also driven organic transactions up by 213.11%.

They have also launched several exciting digital PR campaigns, including a festive campaign and a collaboration with Paul O’Grady that has earned Burgess Pet Care high profile media coverage. 

Embryo has continued to grow throughout 2020, making nine new hires including several senior appointments, and will continue to grow rapidly heading into 2021. 

Managing Director at Embryo, Ross Green, said: 

‘Our whole team bought into Burgess' family run values and we’re really excited to be working with one of the UK’s leading pet food brands. We have collaborated with BGN on multiple successful projects to date and we’re very confident that we will deliver the same success with Burgess.’

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