Following a successful first year in partnership, Raisin has appointed Jam to support a second year, expanding across more of Jam’s services.
Global savings platform, Raisin, has appointed creative-led marketing communications agency, Jam, for a second year running to support with integrated services. Expanding on year one in partnership, which solely focused on B2C PR, year two sees the pair embark on campaigns across B2B PR, social media, video, events and design.
The appointment will see Jam strengthen Raisin’s reputation as the most convenient way for consumers to access top savings rates globally and make their money work harder during a time when the cost of living continues to remain high.
Jam will be responsible for setting and delivering strategies for both business as usual activity and quarterly campaigns to drive maximum impact among the business’ target audiences which include consumers and the banking industry.
Jaime Gee, managing director of Jam, commented: “Understanding the potential for the brand and its long term vision has helped us develop an impactful strategy that builds on the successes of the last year. With financial services our core sector, it is the perfect next step for both sides. On top of that, there is nothing better than working with a great team, and the rest of the agency is excited to make their mark too.”
David Wall, head of international PR, said: “The impact Jam has had with B2C PR alone in year one has been phenomenal. They have helped dramatically increase the profile of our spokespeople and showcase their expertise. The strategy last year helped drive major brand awareness among UK consumers. This year, we’ve enlisted the support of Jam’s wider specialisms because we know, to have maximum impact with our customers, we need to utilise the full marketing mix.
“Jam understands our target market and the touch points that impact them. Leveraging this, Jam has already been able to spark conversations with consumers and build further awareness of what we stand for and how we can help among our customer base.”
The expansion from B2C PR, to Jam’s wider roster of services, follows an already successful 2025 where the agency has on-boarded 13 clients, strengthening its portfolio across social, PR and creative campaigns.
ENDS
Notes to editors
For media enquiries, please contact Lucy Pendlebury at lucy@wearejam.agency
About Jam
Jam is a creative-led, marketing communications agency, delivering insight-led campaigns and communications strategies to clients in a variety of sectors, including financial services, travel & leisure, food & drink and charity.
Specialising in brand strategy, digital marketing, public relations and social media, Jam’s extraordinary thinking delivers tangible results for its roster of clients, including Raisin UK, Perfect Pet Insurance, Constance Hotels and Resorts, Dematic, Manchester Pride and many more.
For more information, visit wearejam.agency
About Raisin
Raisin is the world's leading platform for savings and investment products. Founded in 2012, the FinTech connects consumers with banks in the EU, the UK and the US. This gives consumers better interest rates and banks a diversified form of refinancing. Our vision is to offer savings and investments without barriers and thus open up the global +140 trillion euro market. Raisin currently employs more than 750 people from over 65 countries worldwide. Today, the platform holds over 70 billion euros in assets from more than 900,000 active customers which have accrued over 2 billion euros in interest with their investments.
For more information, visit raisin.co.uk/
