Marketing communications agency, Jam has been appointed by infection control and air quality specialists, Plasma Clean, to deliver an integrated communications strategy, following a three-way pitch process.
Jam will be responsible for increasing visibility and share of voice, as well as delivering leads for Plasma Clean in a competitive market place, with infection control now at the forefront following the global pandemic.
Founded in 2008 by Dr David Glover and Professor Christoper Whitehead, two University of Manchester scientists, Plasma Clean has a long-standing heritage in kitchen ventilation. Their range of innovative, certified products now means that they are perfectly equipped for the fight against Covid-19, with their solutions boasting a 99% microbial kill rate.
As part of the integrated strategy, Jam will be conducting a website redesign and redevelopment, SEO, PR and social media activity, alongside the production of various creative assets to help Plasma Clean solidify its position among new target audiences.
Jaime Gee, Managing Director at Jam, said: “We’re thrilled to be working with Plasma Clean and excited to help them communicate the benefits of their solutions at this important time in the fight against Covid-19. Our integrated approach will support Plasma Clean’s overall business objectives of increasing awareness to drive sales among new audiences.”
Steve Keogh, CEO at Plasma Clean, said: “Jam really impressed us with their understanding of our brand and our key audiences, but also demonstrated creativity in their integrated approach. We’re delighted to have Jam onboard and we’re confident that they’ll help us raise awareness of our brand over the coming months and help to drive leads via the website.”
Plasma Clean joins Jam’s extensive roster of clients, which includes Omnio Global, The Furniture Recycling Group, Brooks Life Sciences and Printworks.
To find out more about Jam’s services, please visit wearejam.agency