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Mediacom appointed by Studio.co.uk as exclusive media partner

Online value retail specialist Studio.co.uk has appointed MediaCom North as its exclusive media partner, vastly expanding the agency’s remit beyond AV media planning and buying to also include full digital delivery across PPC, SEO, Affiliates, Display, Paid Social and Data strategy.

Studio.co.uk, which retails a wide variety of products from fashion to homeware and garden furniture, made the decision to consolidate its paid media portfolio, putting the entire £22.5m portfolio up for pitch. The brand previously used a roster of media agencies, including MediaCom who planned and procured the brand’s above the line channels. 

The three-stage competitive process saw a range of agencies selected, with a final decision made to award the account in its entirety to MediaCom.  This was due specifically to the digital capabilities offered by the agency. It now has an additional £15m of digital media spend on top of the existing £7.5m annual media planning and buying budget. 

The scope of work being implemented by MediaCom now includes pay-per-click, search engine optimisation, affiliate, display and paid social. 

Having managed Studio.co.uk’s ATL media planning and buying from its Manchester office for the last five years, the agency has delivered strategic and partnership-driven planning and activation over that time. Earlier this year it also brokered Studio’s sponsorship of ITV’s ‘In For A Penny’.  

Studio.co.uk has appointed MediaCom due to the integrated media approach and understanding of the data marketing required to deliver best in class activation across all its channels. 

Paul Cooper, Chief Operating Officer of MediaCom North, said:  

“We are delighted that our partnership with Studio is evolving and that we are helping them continue to build their business. A key part of our pitch was to show Studio how we could drive a significant increase in sales and effectiveness, through better use of first party data within platforms, managing the changing shape of their audiences. This, coupled with holistic planning across all channels to ensure creativity, is at the heart to brand communications has a multiplying effect. 

“Our unique ability to optimise the consumer journey, to ensure spend is maximised, is key to a business that has a mix of new and repeat customers, like Studio.co.uk’s.”  

Chris Chalmers, Customer and Digital Director at Studio.co.uk, said: “The consolidation of our media buying was key to enabling the optimisation across all channels to deliver effectiveness and to drive our continued growth and efficiencies. 

“We saw a lot of great pitches, but MediaCom really stood out, presenting a range of both core and innovative ideas that excited the whole team. 

“We have worked with MediaCom for several years and we are confident the team will do a great job for us in their new, expanded remit.” 

Explore jobs at MediaCom Manchester

Marketing Analyst

Hello – thanks for visiting. So a little bit about us. Our ethos is to help brands realise growth by Seeing The Bigger PictureCombining our heritage as a media agency with 20 years of cutting edge digital experience, we position dot com brands in front of the right audiences using the most effective channels available. This culminated in creating the UK’s first Google centre of excellence, headquartered in Manchester, giving us a bespoke partnership with Google to help deliver market first innovation and development opportunities to our clients (and we're already at £250m of Google managed activation annually). It's also brilliant for our people and their development!  Our client partners include some of the best-known and most loved UK and global brands in sectors spanning automotive, gifting, homeware and fashion … plus lots more. By applying MediaCom’s unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data, we design communication strategies that deliver both immediate results and help brands build for the future.Our Creative Systems Division brings together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for clients; while the Systems Intelligence division houses all of the group’s data, effectiveness, insight and technology specialists.  Delivering growth for clients is also achieved through the hugely talented people who form our team – undoubtedly some of the best marketing and media specialists in the UK – and with the exponential growth that we’re seeing across the business we’re always looking to speak to people who are looking for that next step in their careers across all areas including Product, UX, PPC, SEO, CRO, Design and more.But it’s not just our team here in Manchester that helps to make us a brilliant business to work for or work with. As part of the MediaCom North Group we work in collaboration with other business brands within our group – digital product and service design agency Code Computerlove, incorporating creative studio Cheetham Bell, and our fellow MediaCom teams in Leeds and Birmingham. MediaCom is part of GroupM – the media division of WPP, the world's largest marketing communications services group. This brings huge advantages to everything we do for clients and to support ambitious people who want a fast-track career.  Our services Specialisms offered by its community of experts operating within its business brands include:Media planning and buying Measurement and creative analytics using AI SEO, PPC and Content Digital strategy Digital product design & buildOptimisation Training & Coaching Data-driven creative products integrating addressable creative with addressable media. Media PartnershipsInfluencer Marketing If you’re thinking of working with us We believe in People First, Better Results.This means that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

MediaCom Manchester
Digital Investment Account Manager

Hello – thanks for visiting. So a little bit about us. Our ethos is to help brands realise growth by Seeing The Bigger PictureCombining our heritage as a media agency with 20 years of cutting edge digital experience, we position dot com brands in front of the right audiences using the most effective channels available. This culminated in creating the UK’s first Google centre of excellence, headquartered in Manchester, giving us a bespoke partnership with Google to help deliver market first innovation and development opportunities to our clients (and we're already at £250m of Google managed activation annually). It's also brilliant for our people and their development!  Our client partners include some of the best-known and most loved UK and global brands in sectors spanning automotive, gifting, homeware and fashion … plus lots more. By applying MediaCom’s unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data, we design communication strategies that deliver both immediate results and help brands build for the future.Our Creative Systems Division brings together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for clients; while the Systems Intelligence division houses all of the group’s data, effectiveness, insight and technology specialists.  Delivering growth for clients is also achieved through the hugely talented people who form our team – undoubtedly some of the best marketing and media specialists in the UK – and with the exponential growth that we’re seeing across the business we’re always looking to speak to people who are looking for that next step in their careers across all areas including Product, UX, PPC, SEO, CRO, Design and more.But it’s not just our team here in Manchester that helps to make us a brilliant business to work for or work with. As part of the MediaCom North Group we work in collaboration with other business brands within our group – digital product and service design agency Code Computerlove, incorporating creative studio Cheetham Bell, and our fellow MediaCom teams in Leeds and Birmingham. MediaCom is part of GroupM – the media division of WPP, the world's largest marketing communications services group. This brings huge advantages to everything we do for clients and to support ambitious people who want a fast-track career.  Our services Specialisms offered by its community of experts operating within its business brands include:Media planning and buying Measurement and creative analytics using AI SEO, PPC and Content Digital strategy Digital product design & buildOptimisation Training & Coaching Data-driven creative products integrating addressable creative with addressable media. Media PartnershipsInfluencer Marketing If you’re thinking of working with us We believe in People First, Better Results.This means that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

MediaCom Manchester

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