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FAQs: How to Avoid an Amazon Suspension on Your Seller Account

FAQs: How to Avoid an Amazon Suspension on Your Seller Account

As an Amazon seller, maintaining a healthy and thriving seller account is crucial for long-term success in the online marketplace. However, navigating Amazon's complex policies and guidelines can be challenging, and the risk of account suspension looms over every seller. To help you safeguard your business and comply with Amazon's rules, we have compiled a list of frequently asked questions (FAQs) that address common concerns and provide valuable insights. Whether you are a seasoned seller or just starting, reading through these FAQs will equip you with the knowledge and strategies to avoid an Amazon suspension and keep your seller account in good standing.

Q: What can I do if my Amazon seller account gets suspended? 

A: If your account gets suspended, you can appeal to lift the suspension. So, don't panic and take the right steps to appeal following the steps mentioned below. 

Q: What should I do if my account is wrongfully suspended? 

A: If you believe your account was wrongfully suspended, gather evidence to support your claim and include it in your appeal. Clearly explain the situation and provide any relevant documentation or information that can help prove your case.

Q: How do Amazon suspensions happen? 

A: Amazon suspensions typically occur due to violations of Amazon's selling policies.

Q: What performance problems can lead to an Amazon suspension? 

A: Amazon assesses performance based on metrics such as late shipment, order defects, and pre-fulfilment cancellation rates. Sellers need to meet specific thresholds for each metric to avoid suspension.

Q: What are some standard Amazon guideline violations? 

A: Amazon has guidelines that sellers must follow, including accurate product information, fair pricing and marketing practices, prohibiting manipulating customer ratings and reviews, and restrictions on sending unrelated messages to customers or sharing their contact information with third-party vendors.

Q: How can I avoid Amazon suspensions? 

A: To avoid suspensions, ensure your account information is correct, avoid keyword stuffing, stay updated on policy changes, and promptly remove underperforming or problematic items from your inventory.

Q: How can I appeal an Amazon suspension? 

A: To appeal an Amazon suspension, analyse the cause of the suspension, create a clear plan of action, and submit it through Seller Central. 

Q: How long does it take for Amazon to respond to an appeal? 

A: Amazon usually responds to appeals within 48 hours through an email. If you don't receive a response within that time frame, wait at least a week before submitting another appeal.

Q: What should I do if my appeal is rejected? 

A: If your appeal is rejected, review the reason provided by Amazon for the rejection. Make necessary adjustments to your plan of action and submit a revised appeal. Consider seeking professional assistance from David Miller ( to improve your chances of reinstating your seller account.


Join David Miller at the upcoming Amazon Conference later this year for an insightful session on How to Prevent and Resolve Amazon Suspensions. Don't miss this exclusive opportunity to learn from an industry expert and stay ahead of the game. Reserve your spot now and secure your pathway to Amazon selling excellence!


Q: Can I prevent suspensions by monitoring my performance metrics?

A: Regularly monitoring your performance metrics can help you identify any issues and take proactive measures to address them before they lead to a suspension. Stay vigilant and strive to maintain excellent performance across all metrics.

Q: Is it possible to have multiple seller accounts for different products? 

A: Amazon does not allow multiple seller accounts for the same products. But different accounts for different products are allowed. However, it is best to contact customer support before opening a new account. 

Q: Can I appeal a suspension multiple times? 

A: While you can submit multiple appeals, it is crucial to address the issues that caused the suspension and provide a solid plan of action with each appeal. Repeatedly submitting appeals without addressing the underlying problems may diminish your chances of reinstatement.

Q: Should I seek legal advice if my account is suspended? 

A: If you encounter complex issues or legal implications during the suspension process, consulting with a lawyer specialising in Amazon-related matters may be beneficial. They can guide navigating the situation effectively.

Familiarise yourself with Amazon's policies, adhere to their guidelines, and implement the best practices discussed in these FAQs. You will significantly reduce the risk of suspension and protect your hard-earned reputation as a seller. Remember to monitor your account regularly, promptly address performance issues, and stay informed about any updates or changes in Amazon's policies. You can ensure a smooth and successful selling experience on Amazon by staying proactive and informed. So, take the time to read through these FAQs, apply the strategies outlined, and set yourself up for long-term success on the world's largest online marketplace.


Join David Miller for an Exclusive Session on Preventing and Resolving Amazon Suspensions at AmafestUK - the Amazon Sellers Conference later this year. Don't miss out! Book your tickets now and secure your spot!

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