Manchester PR, influencer and social media agency Smoking Gun has announced the brand-new pop-up event at Alton Towers Resort - the first of its kind in the UK where guests can meet the all-new baby Mobs - with a spoof baby announcement (see imagery)
The ‘Minecraft Meet the Mobs’ event features a selection of interactive activities and a Mob trail around the resort to unlock an exclusive unique Minecraft in-game reward
The limited-time Minecraft experience is included with standard park admission and will arrive at the Resort for a six-week run from July 18 to August 28 2026
For the very first time, Alton Towers Resort is bringing Minecraft to life on-park in an exclusive one-time event for 2026.
The Resort has announced today that a brand new ‘Minecraft Meet the Mobs’ pop-up event will be launching this summer, delighting Alton Towers and Minecraft fans alike worldwide.
The exclusive Mob trail is currently the first of its kind in the UK, where guests can meet all-new ‘baby Mobs’, carefully positioned in six Minecraft-inspired scenes around the park.
From July 18 to August 28, families at Alton Towers Resort can:
Meet Minecraft Mobs in real life through in-park Minecraft costume character appearances
Complete the Minecraft Meet the Mobs trail and stamp their game card to unlock a special digital surprise on completion
Experience the fun of Minecraft in real life at Alton Towers Resort, fully included with standard park admission.
‘Mobs’ are living creatures in the Minecraft videogames that move, interact with the environment and can be passive, neutral, or hostile.
Minecraft is a huge cultural phenomenon – with the game holding the title of best-selling video game of all time with 350 million copies sold*.
Those who complete the ‘Minecraft Meet the Mobs’ trail activity will earn an exclusive Minecraft downloadable in-game reward - exclusively available to unlock in the UK at Alton Towers Resort**.
Fans can also capture photos up-close with the official Mob costume characters Iron Golem, Chicken Jockey and Creeper, plus with puppets including yellow axolotls, baby pandas, pigs, goats, chicks, wolf pups and more.
The whole family can fully immerse themselves in the world of Minecraft with themed snack stands serving Minecraft-inspired TNT popcorn and ice-lollies available for purchase.
Exclusive new Minecraft merchandise will be available for guests to purchase throughout the event, offering a special keepsake to remember their fun-filled family day out.
Howard Ebison, Vice President at Alton Towers Resort said: “Minecraft is loved by families around the world, and this summer we’re bringing that sense of play and discovery into our park. ‘Minecraft Meet the Mobs’ is set to delight our guests with interactive moments across the park, an opportunity to unlock exclusive in-game rewards, enjoy themed treats and plenty of surprises along the way. We are proud to offer this unique Minecraft event for our guests joining us over the summer, all within their price of admission to Alton Towers Resort.”
Guests can experience this limited-time event - where beloved Minecraft Mobs come to life in exciting new ways - at Alton Towers Resort included with the regular price of admission from 18 July to 28 August 2026.
Don't miss out on the fun - book your tickets now!
*Guinness World Records - Best-selling videogame | Guinness World Records
**This unique game item will also be available for guests at Italy’s Gardaland Resort theme park starting on July 18th for 6 weeks.
