Smoking Gun has taken its mission to raise the bar for measurement in communications global by being named a finalist in the 2022 AMEC Awards. The annual awards showcase exceptional work and the importance of research and analytics for communications measurement.
The agency is shortlisted alongside its client Munchkin for 'Most effective planning, insight and evaluation in a consumer campaign'. The winners will be announced at an awards ceremony in London on 17th November.
Smoking Gun's MD Rick Guttridge said: "We're forever focussed on impacting our clients' organisational goals and our work with Munchkin is a great example - a campaign that majorly shifted the dials on brand awareness and sales. We look forward to seeing our work recognised on the global stage and celebrating with others leading the way in our industry".