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As AI grows in popularity and capabilities, market leading digital website platforms have started to incorporate the tech for their customers’ benefit. Using generative AI with the correct platform can give users a completely unique experience that is unmatched from others. 

The machine learning ability gives Artificial Intelligence the tools to read users’ site journeys and recommend other pages and/or products to help keep users on the site for longer.

Incorporating personalisation powered by AI for new and returning site users also has the possibility to drive CRO and increase the value of each new website visit. With the correct platform personalisation and other AI powered products become seamless incorporation to your marketing team’s armoury.

Ultimedia’s Managing Director Glenn Stewart reviews Optimizely AI in detail on what it means to the DXP market place.  

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