Aspiring Fractional Programme: 6 Week Training & Mentorship to Launch Your Interim Marketing Career
The demand for interim marketing professionals is skyrocketing, with businesses increasingly turning to skilled freelancers to drive strategic growth. According to Forbes, UK companies are embracing interim talent, with 41% of businesses hiring freelancers for high-level projects. This growing trend presents a unique opportunity for senior marketers to pivot from traditional in-house roles to high-impact, flexible positions. Our Aspiring Fractional Programme equips you with the tools and mentorship needed to step confidently into this thriving market, helping you take full advantage of the flexibility and autonomy freelancing offers.
If you’re a senior marketing manager or head of marketing, ready to apply your expertise across industries, this programme is for you. The rise of interim CMOs is reshaping the marketing profession, and this 6-week training course will help you position yourself as a sought-after fractional leader, capable of earning £500-£1,200 per day* while working on your terms. As the freelance market expands, now is the time to unlock new career possibilities.
Who This Is For?
Senior Marketing Managers | Heads of Marketing | Aspiring Fractional Leaders
If you’re ready to:
- Trade office politics for autonomy
- Apply your skills across industries
- Earn £500-£1,200/day* while shaping your schedule (*based on 2024 UK interim rates)
This programme is your roadmap.
Course overview
Week 1
Strategic Positioning
- Audit transferable skills & align with high-demand niches (e.g., SaaS scale-ups, PE-backed turnarounds)
- Craft a value proposition tied to ROI: “I help X companies achieve Y in 90 days”
Week 2
Brand Building That Attracts Clients
- Transform LinkedIn into a lead-gen tool (70% of interim roles are filled via networks)
- Develop case studies that speak to C-suite priorities (revenue growth, market entry)
Week 3
Network-Driven Business Development
- Master warm outreach: Convert ex-colleagues into client referrals
- Access James’ recruiter playbook: How to get onto preferred supplier lists
Week 4
Visibility as a Growth Hacker
- Leverage “soft PR”: Guest podcasts, bylined articles, and data-driven thought leadership
- Template: Pitch yourself for speaking slots at industry events
Week 5
Offer Design & Deal Closing
- Price confidently: Benchmark rates by niche and experience
- Scripts for discovery calls that turn prospects into £15k+ contracts
Week 6
Sustainable Freelance Operations
- Set up legally/financially (VAT, IR35, liability insurance)
- Pipeline hacks: How to maintain 3-6 months of booked work
