Digital and Social Video Commissioning Producer - GDS - G7

Location

Bristol, Manchester

About the job

Job summary

The Government Digital Service (GDS) is the digital centre of government. We are responsible for setting, leading and delivering the vision for a modern digital government.

Our priorities are to drive a modern digital government, by:

1. joining up public sector services
2. harnessing the power of AI for the public good
3. strengthening and extending our digital and data public infrastructure
4. elevating leadership and investing in talent
5. funding for outcomes and procuring for growth and innovation
6. committing to transparency and driving accountability

We are home to the Incubator for Artificial Intelligence (I.AI), the world-leading GOV.UK and at the forefront of coordinating the UK’s geospatial strategy and activity. We lead the Government Digital and Data function and champion the work of digital teams across government.

We’re part of the Department for Science, Innovation and Technology (DSIT) and employ more than 1,000 people all over the UK, with hubs in Manchester, London and Bristol.

The Government Digital Service is where talent translates into impact. From your first day, you’ll be working with some of the world’s most highly-skilled digital professionals, all contributing their knowledge to make change on a national scale.

Join us for rewarding work that makes a difference across the UK. You'll solve some of the nation’s highest-priority digital challenges, helping millions of people access services they need.

Job description

We are seeking a talented and proactive Digital and Social Video Commissioning Producer to join our content production team. In this role, you will be responsible for commissioning and overseeing the creation of digital and social media video content across various platforms, but particularly YouTube. 

You will work closely with social platforms, content creators, agencies and freelancers, to develop and produce engaging and innovative content that aligns with our brand's objectives and resonates with our target audience.

You will also work with colleagues in the user research and data analysis disciplines to develop and evaluate content performance and strategy.

As a Commissioning Producer you’ll:

• collaborate with the content strategy team to develop and execute digital and social media content that support overall marketing and brand objectives
• identify, recruit, and onboard content creators, freelancers, and agencies to produce high-quality digital and social media content
• provide clear briefs and creative direction to content creators, agencies and other external partners ensuring that content aligns with brand guidelines, target audience preferences, and platform best practices
• oversee the end-to-end production process for digital and social media content, including procurement, commissioning, scheduling, budgeting, resource allocation, delivery and timeline management
• maintain high standards of quality and consistency across all content produced, conducting regular reviews and providing feedback to ensure alignment with brand standards and objectives
• stay informed about the latest trends, features, and algorithms on digital and social media platforms, optimising content strategies accordingly to maximise reach, engagement, and effectiveness
• monitor and analyse the performance of digital and social media content using analytics tools, identifying trends, insights, and opportunities for optimisation and improvement
• work closely with cross-functional teams and other stakeholders across government to ensure seamless integration and alignment of digital and social media content with overall strategy
• manage project budgets effectively, tracking expenses, negotiating contracts, and ensuring cost-efficient production of high-quality content

Person specification

We’re interested in people who have:

• proven experience in digital and/or social content production with a focus on commissioning and overseeing content creation
• strong understanding of digital and social media platforms, audiences, trends, and best practices
• excellent project management skills, with the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously
• creative thinking and a keen eye for quality content, with the ability to provide constructive feedback and guidance to content creators
• excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners
• proficiency in analytics tools and platforms for monitoring and analysing content performance
• strong attention to detail and commitment to maintaining high standards of quality and brand consistency
• ability to adapt to a fast-paced and evolving environment, with a proactive and solution-oriented approach