Dark Horse agency appoints new Head of PPC

Dave Karellen

Manchester-based digital agency, Dark Horse, has appointed Dave Karellen as their new Head of PPC to grow their established PPC service offering for their clients. Karellen will oversee the growth of the agency’s PPC clients that have included Jura Watches, Function 18, Perfume Click and Viking Tapes.

Karellen will be responsible for the management of paid media strategy across search, shopping and display, bringing almost 10 years of experience working in the PPC industry. Karellen was previously the Head of Paid Media at Click Consult before moving over to the Dark Horse team.

Karellen comments: “Dark Horse is a new and exciting agency that is unlike any other agency I’ve worked with or seen – they are taking a fresh approach with their clients with their no-nonsense attitude and ambitious plans for the next year.”

The Dark Horse agency was founded in January 2020 and in its first year has seen fast growth at a time where more brands are turning to experts for their digital strategies. In the second half of their first year, the agency increased turnover by 50% and are seeing a predicted turnover of £1.5million by December 2021. 

John Keating, Managing Director of Dark Horse, also comments: “Dave has joined us at a crucial time in our agency’s growth – we’re a new agency on the scene but we knew that we needed the best of the best when it comes to our management team. We’ve achieved that.”

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