Fabric Analytics, the Manchester-based data and analytics consultancy, and Bonded Agency, a connection-first digital and media agency, welcomed more than 100 senior e-commerce and marketing leaders to a sold-out event exploring the future of data, creativity and innovation.
Held at Manchester’s Everyman Cinema on 18th November 2025, the invite-only event reflected the shared mission of Fabric and Bonded: to help brands make clearer, more creative and more confident decisions in a fast-moving digital landscape. The audience included e-commerce leaders from major brands such as Joe Browns, We Buy Any Car, Certas Energy, Castore and Pharmacy2U.
A Deep Dive into the Future of Marketing
The afternoon began with hosts Steve Underwood (Bonded) and Daniel Wigley (Fabric), who framed the day around what marketing could look like in 2026 and beyond. Speakers covered topics including analytics, real-time performance, media innovation, behavioural psychology and the accelerating influence of AI.
Google Senior Engineer Alice Crawley opened with a look back at two decades of Google Analytics—how measurement has evolved, the introduction of AI-led features such as Analytics Advisor, and where GA is heading next.
Fabric then brought real-time decision-making to life. Matthew Stone and Dan Wigley walked the audience through luxury fashion brand Nadine Merabi’s move from fragmented data to full real-time visibility. During peak trading moments such as Cyber Weekend, Fabric Real-Time helped the brand instantly identify winning channels and shift budget to drive measurable revenue uplift.
The spotlight then moved to the future of media. Bonded and Skyrise demonstrated how data intelligence is reshaping modern media planning, while Audio Experts highlighted the rising influence of audio across channels. Microsoft’s John Bodkin explored how AI is redefining search and what brands should be preparing for now.
Behavioural insight also took centre stage as Lizzy Francis from Castore joined Christine Bookless, CRO Lead at Fabric, to show how psychological triggers shape purchasing behaviour. They shared real A/B test results showcasing how understanding motivation can unlock significant revenue gains.
A Diverse Panel of Industry Voices
The event closed with a panel featuring leaders from Darts Corner, CAVU, Castore, Bonded and Fabric, covering everything from AI adoption and changing customer journeys to peak-trading pressures and operational challenges.
A Standout Event for Senior Marketers
Attendees left with a clearer view of how data, creativity and technology will shape marketing success in the years ahead—and practical ideas they can implement immediately.
“We were delighted to bring so many leaders together to discuss what’s next in 2026,” said Dan Wigley, Co-Founder of Fabric Analytics. “Hearing their perspectives on data, AI and creativity brings a unique viewpoint for us all and ultimately helps every organisation in the room drive better results.”
