We have launched GAIN LINE as, whilst large corporates have embraced digital transformation, we see a need for SMEs to understand this changing digitised landscape, especially for them to use digital solutions to reduce operational friction and build business advantage.
For GAIN LINE, we have hired CTI Digital’s former Business Development Director, Jonathan Ward, as Commercial Director to be responsible for the new business’ revenue growth. Commenting on his recent appointment, Jonathan Ward said:
“I’m hugely excited to join the team at this pivotal moment in the evolution of the businesses. I feel that GAIN LINE can really make a difference for organisations who want to navigate through the challenges born out of the current pandemic as well as the huge advances being made continually by technology so that they are not only able to survive but rather thrive in this new world.”
Jonathan is supported by longstanding WilsonCooke Technical Director, Kevin Williams, and his team of specialists in business change and software development. About the new company, Kevin Williams said:
“Having been part of the WilsonCooke team that delivered digital solutions for 14 years, which had such a positive impact on businesses, I couldn’t be happier to now be involved in the launch of GAIN LINE. I’ve seen how these solutions have made our customers' working lives better and being able to offer this as a specialised service is such an exciting opportunity.”
Commenting on the overall restructuring of the company, Group Managing Director, Mark Law said:
“I am really excited by the launch of GAIN LINE as this fits perfectly into our growth plans as a group, this will perfectly slot in next to our Brand Performance Agency (WilsonCooke/Brand Performance) and allows each division to have a real focus and specialism to help our exciting and new clients reach their goals. This is just the first step in our overall growth plans for the group as we continue to look at strategic acquisition targets alongside our ambitious organic growth targets.”