The idea of the customer 360° view is that by understanding the customer across a multitude of dimensions, we not only generate insights from their behaviour and spending habits but can then enhance the customer experience.
GFT’s David Tuppen, Head of Data, Analytics & AI said:
“The customer 360° view is not a replacement for the existing data transformation programme, unless the transformation is to re-design the estate as a full customer 360° view.”
Download via the GFT website here
