What marketers need to know about iOS 14 and Facebook ads

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iOS 14 vs Facebook ads

Facebook have been quick to say that they believe iOS 14 and its new take on 'opt in' app permissions will have a serious impact on small businesses that use their advertising platform, to the tune of a potential 60% reduction in revenue or around a 50% reduction in app installs. These are some scary predictions!

Whilst seeing the full impact of iOS 14 on paid social ad revenue and return is still some months off, you can take some steps now to hopefully minimise the hit that your business could take when more and more users opt-out of app tracking permissions. 

Find out more about what iOS 14 will mean for Facebook Advertising and your business. 

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