iomart has announced the appointment of a Group Marketing Director to lead the managed cloud service provider’s brand acceleration strategy.
Sharon Mars Leach previously led the expansion of independent marcomms agency BIG Partnership into the north west of England. Her new role will see her take responsibility for marketing strategy across the iomart Group as the AIM-listed PLC, which has a significant presence in Manchester, continues to strengthen its brand within the growing market for cloud computing services.
Mars Leach said: “I’m joining iomart at an exciting time in its development, when there is a huge rise in cloud adoption. There’s enormous potential to widen awareness of the value we can bring to organisations as they re-shape their digital future. iomart is an industry leader and Scottish and UK success story whose progress I have followed over many years. I’m looking forward to bringing fresh insight and ideas into the business in order to accelerate our growth.”
Mars Leach is the first new addition to iomart’s management team since Reece Donovan took over as CEO in October 2020, reinforcing iomart’s desire to strengthen its management team to deliver on its growth strategy.
Donovan said: “We are delighted to welcome Sharon to the iomart management team. She has a wealth of strategic experience gained from advising global companies and I look forward to working with her as we continue to drive our business forward.”
She joins iomart from professional services firm EY where she was responsible for brand, marketing and communications strategy in Scotland.
Mars Leach spent nine years with BIG Partnership, working with clients such as Deloitte, Transport for London, Royal Bank of Scotland, the UK and Scottish governments and the Commonwealth Games. She became a board director before leaving to set up as a freelance consultant, advising tech start-ups and FTSE 100 businesses. She is a member of the Chartered Institute of Public Relations and Chartered Institute of Marketing.
iomart is a managed cloud and security services provider headquartered in Glasgow, Scotland, that provides 24/7 technical support for businesses of all size from data centres it owns and operates across the UK. From colocation to multi-cloud, resilience and data protection, virtual desktop and connectivity, to a full suite of security solutions, iomart helps organisations transform the way they consume and deliver IT.